A great candidate says no to plenty of jobs, and a flat email or a plain PDF rarely changes their mind. If you run a recruitment or staffing agency, your candidate information pack is the first real taste of the role, so it should make people lean in, not skim and forget. This guide shows how recruiters turn a plain recruitment brochure into a page turning flipbook that sells the job before the first call.
Why recruiters are switching from PDF attachments
You spend hours writing a candidate pack, attach it to an email, and hope it gets opened. Most of the time you never find out. A flipbook fixes that. Instead of a file that hides in a clutter folder, you send one link that opens in the browser on any phone or laptop. The candidate flips through real pages, the role feels premium, and you can see whether they even looked.
The problem with attachments recruiters know too well
Attachments get blocked by spam filters, land heavy in an inbox, and look broken on a phone. A candidate on a lunch break will not pinch and zoom a PDF. With Flipbooks AI, the same pack becomes a clean link that loads fast and looks the same for everyone.
The best recruitment brochure answers the quiet questions a candidate is too polite to ask. Keep it honest, keep it visual, and lead with the parts people actually care about.
- The role in plain words: what they will do day to day, not a copy paste of the job spec.
- The team and manager: a short intro so the candidate can picture who they will sit with.
- Salary and benefits: the ranges, perks, and time off, laid out so nobody has to guess.
- The hiring steps: how many interviews, who they meet, and roughly how long it takes.
- Culture and proof: a few real photos of the office or a quote from the team.
- Your agency contact: a friendly face and a direct way to reach you with questions.
Pro Tip: Put the salary and start details near the front. Candidates decide in the first thirty seconds whether to keep reading, so reward them fast instead of hiding the good part on page nine.
PDF pack versus flipbook candidate pack
Here is how the two stack up for a busy recruiter sending packs all week.
| What matters to you | Plain PDF attachment | Flipbooks AI flipbook |
|---|
| Opens on a phone | Downloads, then pinch and zoom | Opens in the browser, fits the screen |
| Did they read it | No way to know | See opens, pages viewed, and time |
| Sending to a client too | Forward a heavy file | Share one link, embed anywhere |
| Updating the salary band | Re-send a new file | Edit once, the link stays the same |
| Branding for your agency | Depends on their PDF reader | Same polished look for everyone |
| Capturing interest | Silence | Add a form to catch questions |
How to build your recruitment brochure flipbook
You do not need a designer. If you already have a pack in Word, Canva, or InDesign, export it to PDF and you are most of the way there.
- Gather the content. Pull the role summary, salary band, team intro, hiring steps, and a few good photos into one document.
- Export it as a PDF. Keep it under a hundred or so pages so the flip stays smooth on a phone.
- Upload it to the builder. Drop the file into the brochure flipbook maker and let it build the page turning version for you.
- Add a form and a QR code. Candidates can ask a question or apply on the spot, and the code works on a job fair banner too.
- Share the link everywhere. Paste it into outreach emails, LinkedIn messages, and your agency site, then watch the view stats.
Reuse one pack across many roles
Build a master recruitment brochure template once, then swap the role details for each new opening. Your branding, hiring process, and agency story stay put, so a new candidate pack takes minutes instead of an afternoon and every piece of your marketing stays consistent.
Track who actually opened the pack
This is the part recruiters love most. Because every pack is a link, Flipbooks AI shows you real interest instead of guesses.
- Opens: know the moment a candidate views the pack, so you can follow up while the role is fresh.
- Pages viewed: see if they reached the salary page or bailed at the intro.
- Time spent: a long read is a warm candidate worth a call today.
- Link by link: send a different link to each client or job to see which one gets traction.
Share it the way candidates already work
Send the link in an email, a text, or a LinkedIn message. Drop a QR code on a job fair banner. Or embed the pack inside your agency careers page so people flip through it without leaving your site.
<iframe
src="https://flipbooksai.com/viewer?book=your-flipbook"
width="100%"
height="600"
style="border:0;max-width:900px;"
allowfullscreen
title="Candidate Information Pack">
</iframe>
Frequently Asked Questions
Do I need design skills to make a recruitment brochure?
No. If you can make a document in Word, Canva, or Google Slides, you can make a flipbook. Export it to PDF, upload it, and Flipbooks AI turns it into a page turning pack for you. You can also start free and see the result before you share anything.
Can I send a different candidate pack link for each role?
Yes, and you should. One link per role or per client keeps your view stats separate, so you can tell which openings are pulling attention and which need a rewrite. It also keeps every pack tidy and easy to update on its own.
How do candidates open the pack on their phone?
They just tap the link. There is nothing to download and no app to install, so the pack opens in the browser and fits the screen right away.
Can I see whether a candidate opened the pack before I call?
Yes. You get opens, the pages that were viewed, and how long someone stayed, so you know if they reached the salary page before you pick up the phone. A long read is a warm candidate worth calling today.
Can I keep a confidential client brief from being passed around?
Put a password on the flipbook and give the code only to your shortlist. That keeps a sensitive brief off a forwarded email chain, and you can change the password the moment the role closes.
How do I fix a salary band without resending the pack?
Swap the source PDF behind the same link. Everyone who already has the pack sees the corrected band the next time they open it, so you are never chasing an old attachment around a candidate's inbox.
Can I embed the candidate pack on our agency careers page?
Yes. The pack flips inside your own site, so a passive candidate browsing roles never has to click out and download anything. The same link still works in an email and in a LinkedIn message.
Does the QR code work on a job fair banner?
It does. Print the code on a banner, a table card, or a flyer and candidates scan straight into the pack on their own phone. Nothing needs reprinting when the role details change, because the code points at the same link.
Can I reuse one pack layout for the next opening?
Build a master pack once with your branding, your hiring process, and your agency story, then swap the role details for each new job. A fresh candidate pack takes minutes instead of an afternoon.
Will the pack carry our agency branding instead of a watermark?
On a paid plan there is no watermark, so the pack shows your logo and your colors only. Most agencies match the cover to the client brand and keep their own mark on the contact page.
Ready to send packs candidates actually finish? create your flipbook and share the role from one link.
