A customer walks in holding a watercolor their grandmother painted and asks what a custom frame might involve. Instead of pulling forty moulding samples off the wall, you hand them a link that opens your framing options guide as a page-flip flipbook, so they browse profiles, mats, and glazing before the art ever touches your counter.
Why frame shops hand customers a flipbook
A framing decision has a lot of moving parts. There is the molding profile and its finish, the width of the matting, whether the piece needs a fillet inside the mat, and which glazing protects it. Explaining all of that at the counter takes time, and half of it is forgotten by the time the customer gets home. A flipbook keeps every choice in one place they can reread on their own.
When you build the guide with Flipbooks AI, you upload the PDF you already design and it becomes a flippable spread that opens on any phone. No app, no download. Swap the PDF when a new moulding line arrives and the same link shows the update, so the version taped by your register is never stale.
What goes on each spread
Think of the guide the way a customer walks the shop. Start wide with the big decisions, then narrow to the details that change the quote.
- Molding profiles: photograph each corner sample so the customer sees the bevel, the depth, and the finish, from thin gallery frames to ornate gilded fillets.
- Mat choices: show acid free mat colors next to a sample photo, and note single, double, and float mount layouts so they picture the reveal.
- Glazing: lay out regular glass, non glare, and conservation glass side by side, with a short line on UV protection for anything near a window.
- Mounting: explain dry mount versus a reversible hinge, and when a spacer keeps the art off the glass for pieces with texture.
- Finishing: cover gallery wrap for canvas, corner detail on the joined molding, and the backing that seals the package.
Most shops already keep a moulding catalog from their supplier and a folder of finished jobs. Both convert straight into flipbooks. Drop your supplier's moulding pages into a catalog flipbook so customers scroll the full range on their own phone, and keep a separate gallery portfolio of past framing you are proud of.
A customer who has already picked a walnut profile and a double acid free mat before they arrive is a customer who says yes at the counter, not one who leaves to think about it.
A quick build order
- Export your framing options guide as a single PDF, one decision per spread.
- Upload it to Flipbooks AI and let it become a page-flip flipbook.
- Copy the one link and text or email it to the customer who is planning a piece.
- Embed the same flipbook on your shop website so browsers find it before they visit.
Here is the embed snippet for that last step:
<iframe
src="https://flipbooksai.com/viewer?book=your-flipbook"
width="100%"
height="600"
style="border:0"
allowfullscreen>
</iframe>
What customers plan before they drop off art
| Framing decision | What the flipbook shows | Why it saves counter time |
|---|
| Molding profile | Corner samples by width and finish | Narrows the quote before measuring |
| Matting | Acid free colors, single or double, fillet | Sets the reveal and the opening size |
| Glazing | Regular, non glare, conservation glass | Explains UV protection up front |
| Mounting | Dry mount, hinge, float mount, spacer | Flags texture and value concerns |
| Finish | Gallery wrap, backing, corner detail | Confirms the final look |
Keep the guide working after the sale
The same flipbook does more than close one job. Send the gallery portfolio to a designer who orders in bulk, or put a portfolio link on a business card so a gallery remembers your bevel work. Because the link never changes, a customer who framed a diploma last spring still opens a current guide when they bring in the next one. Browse more use cases if you run a gallery or studio alongside the shop.
When you are ready, create your flipbook and turn your framing options guide into a link your customers actually use.
Frequently Asked Questions
Can I show conservation glass and non glare options in the same guide?
Yes. Put each glazing type on its own spread with a sample photo and a plain line about UV protection, so the customer understands why conservation glass matters for a watercolor hung near a window.
Do customers need an app to open the framing guide?
No. The flipbook opens in any phone browser from a single link, so a customer can flip through moldings and mats in your shop or at home without downloading anything.
How do I update the guide when a new molding line arrives?
Swap the PDF behind the same link. The corner samples, matting, and glazing update everywhere you shared it, so the version on your website and the one in a customer text always match.
