Every wholesale week starts the same way. You pull the overnight availability from your growers, count what actually landed on the dock, and try to get a clean list into the hands of florists before they place orders somewhere else. A flat PDF cannot keep up with a cooler that empties by the hour. This is how Flipbooks AI turns that list into a flyer buyers flip through on their phone and preorder from.
Why a static availability list loses stems
A fresh cut availability list has a short shelf life, sometimes shorter than the flowers. You send a Monday PDF, then a grower short-ships the garden roses, market price on peonies climbs, and the box lot of Italian ruscus sells out before lunch. Florists print the old sheet, circle what they want, and email you back for stems that are already gone. You answer the same questions one buyer at a time.
A flipbook keeps the whole availability list in one link. When the load changes, you swap the file and every florist who opens the link sees the current stem count, the current bunch price, and which weekly special is still moving. No reprint, no new attachment, no confusion about which version is real.
The link on Monday and the link on Thursday are the same link. Only what is inside it changes.
Built for the way florists actually buy
Event designers and shop florists scroll fast. They hunt for a focal flower, scan the filler and greens, check stem count per bunch, then compare market price against their event budget. A flipbook lets them thumb through your farm direct offer the same way they flip a physical catalog, tapping a variety to see the close-up before they commit a standing order.
One link for every channel
The same flipbook drops into a text, an email blast, a WhatsApp broadcast, or your order form. Buyers open it on a phone in the cooler aisle with no app and no download, which matters when a designer is sourcing for a wedding at seven in the morning.
What goes in a wholesale flipbook
Keep it close to the sheet your buyers already know, just easier to move through:
- Variety and color: group by focal flower, filler, and greens so a designer finds a palette in seconds.
- Stem count and bunch size: state stems per bunch and per box lot so nobody guesses the yield.
- Market price: show the current wholesale price beside each line and update it the moment the grower moves.
- Grower and origin: name the farm direct source so buyers trust the freshness and vase life.
- Weekly special: flag the overstock or short-window blooms you need to clear before the next truck.
Turn your existing sheet into a flyer
You do not rebuild anything. Start from the availability list you already export.
- Export the availability sheet. Save your weekly availability or price list as a PDF, exactly as your growers send it.
- Upload it and set the cover. Drop the PDF into Flipbooks AI to build the flipbook, then put your farm name and the week date on the cover.
- Send one link to your buyers. Share it with your florist and event-designer list by text, email, or a WhatsApp broadcast.
- Swap the file when the load changes. If a grower short-ships or a variety sells out, replace the PDF and the same link updates for everyone.
- Watch what buyers linger on. The view stats tell you which varieties held attention, so you know what to lead with and what to flag as next week's special.
Want the pricing side dialed in first? Build it with the digital price list generator, then flip the finished sheet into a shareable book.
| Format | Update speed | Phone friendly | Buyer preorders |
|---|
| Printed sheet | Reprint whole run | Awkward | Calls you back |
| Emailed PDF | New attachment | Pinch and zoom | Replies by email |
| Spreadsheet | Manual resend | Rows scroll off | Copies cells |
| Flipbook link | Swap the file | Built for it | Taps and sends |
Embed the availability list on your site
Drop the current week's flipbook straight onto your wholesale page so florists browse without leaving your site:
<iframe
src="https://flipbooksai.com/viewer?book=your-flipbook"
width="100%"
height="600"
style="border:0"
title="Weekly fresh cut availability list"
allowfullscreen>
</iframe>
When you need a fuller grower catalog behind the weekly flyer, the wholesale catalog maker builds the deeper reference book, and you can browse more use cases for other trade sellers.
Frequently Asked Questions
How do florists preorder from the flipbook?
They flip through the availability list, note the variety, stem count, and bunch price, then send their box lot order back to you by text or your usual order form. The flipbook shows what is fresh so the preorder is right the first time.
Can I update market price without sending a new link?
Yes. When a grower moves the price or a variety sells out, you swap the PDF and the same link shows the current market price to every buyer instantly.
Do buyers need an app to open the availability list?
No. The flipbook opens in any phone browser with no app and no download, so a designer sourcing in the cooler taps the link and starts browsing.
Can I keep trade pricing behind a password?
Yes. Put a password on the flipbook and only the buyers you send it to can open the link, so your wholesale price per bunch stays off the open web and retail shoppers never see a number meant for shops.
Can I print a QR code on the dock board or a box label?
Yes. Every flipbook has a QR code you can print on a delivery box, a dock whiteboard, or your invoice. A buyer scans it with the phone camera and the current availability list opens, with no long address to type.
Can I embed the weekly list on my wholesale website?
Yes. Paste the iframe onto your wholesale page and florists browse the current stems without leaving your site. It is the same flipbook, so swapping the PDF updates the embedded copy at the same moment.
Do I need a separate flipbook for every grower?
Usually not. Most wholesalers keep one weekly flyer with the farm named beside each line, plus a deeper catalog for the full farm direct range. Two links cover almost every buyer without doubling your Monday work.
How do I know which varieties buyers actually looked at?
The view stats show how many buyers opened the link and how long they spent on each spread. If everyone stalls on the garden rose page, that is your cue to order deeper next week and flag it as the special.
Will close-up photos of each stem stay sharp?
Yes. Pages render at full size and buyers can zoom, so a shot of a rose head or a bunch of ruscus holds its detail. Export the source PDF at 150 DPI or higher and the color reads true on a phone in the cooler.
Can the flyer carry my farm logo instead of a watermark?
On a paid plan, yes. The watermark comes off and you can set your own logo and brand colors, so the weekly list looks like your own sheet rather than a template. A free account still gives you a working link to send.
Ready to send this week's fresh cut list as a flyer buyers actually flip through? create your flipbook and share one link with every florist on your route.
