When a company hunts for a new place to build a factory or open a headquarters, your relocation guide is often the first thing a site selector opens. If that community relocation guide is a giant PDF that stalls on a phone, the moment slips away. Flipbooks AI turns your relocation guide, community profile, and site-selector materials into a smooth page-flip link that loads fast on any screen and shows off your region.
Why Economic Development Marketing Materials Belong in a Flipbook
Your economic development marketing materials have a hard job. They make a place feel real to someone who has never visited, and they compete with dozens of regions chasing the same employer. A flat PDF asks a busy site selector to download, pinch, and zoom. A flipbook opens right in the browser, flips like a printed magazine, and reads the same on a laptop or a phone.
There is a second reason. Send a plain file and you never know if anyone read it. A flipbook link shows how many people opened the guide and which pages they lingered on, which turns guesswork into real feedback for your next pitch.
What EDC Marketers Publish as Flipbooks
Almost anything your team prints or emails can become a flipbook. These are the pieces that do the most work when you are attracting and keeping investment.
The Community Relocation Guide
This is your flagship. A relocation guide digital edition walks a prospect through housing, schools, cost of living, and quality of life. Because it lives at one link, you can drop it in an email, add it to an RFI response, or print a QR code on a banner. When a number changes, you swap the page and the link stays the same, so nobody opens last year's version.
The Community Profile and Data Sheet
Site selectors run on numbers. A clean community profile template covers population, workforce, wages, major employers, utility rates, and available sites. In flipbook form the data reads like a polished report instead of a pile of spreadsheets, and you can refresh figures the day new census data lands.
Flipbook vs. PDF for Site Selector Marketing
Every impression counts when you are doing site selector marketing. Here is the plain difference.
| What you need | Emailed PDF | Flipbooks AI flipbook |
|---|
| Opens on a phone at the airport | Slow download, pinch to zoom | Instant, flips like a magazine |
| Update a wage or incentive figure | Re-send a new file to everyone | Swap the page, link stays the same |
| Know who read the guide | No idea | See opens and time per page |
| Share inside an RFI response | Attachment that may bounce | One clean link, no size cap |
| Capture a prospect's contact | Not possible | Add a sign-up gate on the guide |
| Print on a trade-show banner | Long, ugly URL | Scannable QR code |
How to Build Your Relocation Guide in Minutes
You do not need a designer or new software. If you already have a PDF, you are most of the way there.
- Export the guide as one PDF. Pull your finished relocation guide or community profile out of Canva, InDesign, or Word.
- Upload it to the flipbook maker. Drop the file into the Brochure Flipbook Maker and Flipbooks AI turns every page into a flipping spread.
- Add your brand and your links. Set your logo and colors, then link out to your incentives page and your property listings.
- Turn on a lead form. Ask for a site selector's contact details before they browse the full guide.
- Share the link and the QR code. Send both in your next prospect email or RFI response, and print the code on trade-show materials.
Embed the Guide on Your Site and in RFI Responses
Most EDC sites already have a "Relocate here" page. Instead of a download button that buries your work in a file, embed the live flipbook so visitors read it without leaving your site. One snippet and the guide fits any screen.
<iframe
src="https://flipbooksai.com/viewer?book=your-flipbook"
width="100%"
height="600"
style="border:0;max-width:100%"
allowfullscreen
title="Community Relocation Guide">
</iframe>
Pro tip: keep one link for your master relocation guide and reuse it everywhere, from email signatures to LinkedIn to printed QR codes. Because the link never changes, every spot stays current the second you edit a page.
Small choices decide whether a prospect finishes the guide or bails on page two.
- Lead with the win: put your strongest draw, a low tax rate or a shovel-ready site, on the first two pages.
- Show, do not tell: use real photos of downtown, the industrial park, and local schools, not stock images.
- Link the incentives page: make tax credits and grants tappable so a reader jumps straight to the details.
- Add a workforce snapshot: one page of wage and talent data answers the first question employers ask.
- Watch the drop-off: if readers quit before the sites map, move it earlier next time.
- Refresh, do not reprint: update a figure or add a new building without paying for another print run.
Frequently Asked Questions
Can I update my relocation guide after I share it?
Yes, and it is a big reason EDC teams move off plain PDFs. Edit the source file, upload the new version, and every link and QR code you already sent shows the fresh pages. Nobody reads outdated wage data or a site that already sold.
Is Flipbooks AI free to start for economic development marketing?
You can start for free and turn your first relocation guide or community profile into a flipbook without paying anything. It is a quick way to see how site selectors respond before you roll it out across your whole program.
How do site selectors open the flipbook?
They click the link or scan the QR code, and the guide opens in any browser with no app and no download. It looks the same on a phone, tablet, or boardroom screen.
Can we password protect a guide meant for one prospect?
Yes. Put a password on the flipbook and only the site selector you send it to can open it. That helps when a prospect asks for confidential site data or an incentive package you do not want sitting on the public web.
Does the flipbook work inside an RFI response?
It does. You paste the link into the response document or the portal field the same way you would paste your website address. Reviewers open the guide in a browser instead of fighting an attachment that may bounce on size.
How do we handle new census or wage data?
Update the page in your design file, export a fresh PDF, and upload it. The link never changes, so a guide a site selector bookmarked last quarter now shows the current workforce and wage numbers with no reissue.
Can we put the guide on our own website?
Yes. Copy the embed code and paste it into your relocate here page, and the guide reads inside your site instead of behind a download button. Visitors flip through it without leaving, which keeps them on your pages longer.
Will a board member with an older phone be able to read it?
Yes. The flipbook opens in any browser and fits the screen, so a commissioner on an older phone sees the same pages as a site selector on a laptop. Readers can zoom into a sites map or a wage table when they need the detail.
Can we keep separate guides for different target industries?
Many EDC teams do. Run one flipbook for advanced manufacturing, another for logistics, and a third for the general community profile. Each has its own link, so you send the version that fits the prospect instead of one giant file.
How do we know if a prospect actually read the guide?
You get view counts and time spent per page. If readers stop before the available sites map, move it earlier in the next edition. That kind of feedback is exactly what an emailed attachment can never give you.
Ready to put your region in front of the next site selector? You can create your flipbook from the guide you already have.
