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PropertyBrochureDevelopmentFlipbookOff Plan

Development Brochure

Turn the brochure for your new development into an interactive flipbook buyers open from a hoarding, an agent email or a portal listing, with Flipbooks AI. The site plan, the unit mix, every floor plan, the specification and the build timeline sit in one link that turns like the printed book on the sales suite table. Built for developers, housebuilders and new homes sales teams. Nothing here costs money: no ads, no watermark across your CGIs, and no ceiling on how many brochures a scheme can carry.

Development Brochure

How to Make a Development Brochure

1

Upload the Brochure

Upload the development brochure PDF your designer produced. Flipbooks AI takes the usual export formats and builds a flipbook preview of the CGIs, site plan and floor plans, page turns included.

2

Add Video and Branding

Put the scheme mark on the cover, set your colours, embed the flythrough and the show home film, make the sales suite number tappable and link the reservation form and the floor plan pack.

3

Publish and Release

Publish in one click. Send the link to your agency panel and database, embed it on the scheme website, or print a QR code for the hoarding. Hold an early release behind a password until launch day.

How to Create an Off Plan Brochure Flipbook

How to Create an Off Plan Brochure Flipbook

Publishing the brochure takes minutes and needs no design software. Start with the PDF from your designer or agency, at whatever size it came out. Upload it and Flipbooks AI builds the flipbook preview straight away. Choose a page turn style, put the scheme logo on the cover, embed the flythrough, make the sales suite number tappable, link the reservation form, and decide whether the brochure is public or held behind a password until launch. Check it on a phone the way a buyer will, publish with one click, then send the link to your agents and print the QR code for the hoarding.

Create Your Development Brochure

What Is a Property Development Brochure?

A development brochure is the book you give somebody who is being asked to buy a home that does not exist yet. It carries the site plan with the plots numbered, the unit types and how many of each there are, a floor plan for every layout, the specification room by room, the CGIs and the show home photography, the location and transport, the build programme, and the reservation process with the sales contact. Flipbooks AI takes that brochure as a PDF and turns it into a flipbook with pages that turn like the printed copy, so a buyer sitting on a train sees exactly what the sales suite shows.

Create Your Development Brochure
What Is a Property Development Brochure?
What Is a Property Development Brochure?
What Is a Property Development Brochure?
What Is a Property Development Brochure?

What Goes in a New Homes Brochure

A brochure that sells has an order. Open with the scheme, the location and one honest line about what it is. Follow with the CGIs and the lifestyle photography, then the site plan with the plots numbered. Next the unit types, one page each, with the floor plan and the areas. Then the specification, room by room. Then location, transport and what is nearby. Then the build programme, the warranty and the developer track record. Close with the reservation steps, the sales contact and the disclaimers. Anything that cannot be evidenced belongs nowhere in it.

Create Your Development Brochure
What Goes in a New Homes Brochure

Trusted by Fortune 500 Companies

Selling Off Plan Is Not Selling a Finished House

Selling Off Plan Is Not Selling a Finished House

We have a separate page for the estate agency brochure that sells one existing home, and it is a different job. There a buyer has photographs of the actual rooms, a survey and a viewing. Here they have a CGI, a plan and your word. So this brochure has to work harder in specific ways: the site plan has to explain where the plot sits, the floor plans have to be dimensioned, the specification has to be precise enough to compare against another developer, and the programme has to be stated. If you are marketing a resale property, use the other page. If the building is not finished, stay here.

Create Your Development Brochure
Why a Flipbook Suits Off Plan Selling
Why a Flipbook Suits Off Plan Selling
Why a Flipbook Suits Off Plan Selling
Why a Flipbook Suits Off Plan Selling

Why a Flipbook Suits Off Plan Selling

Off plan selling asks a buyer to imagine a lot, and imagination needs the pages in the right order. A PDF attachment lands in a downloads folder and gets opened once. A flipbook opens straight in the browser with the cover already on screen, and the page turn carries somebody from the CGI to the site plan to the floor plan of the unit they are thinking about. It matters more here than on almost any other document, because the decision takes weeks and the brochure gets reopened by a buyer, a partner, a parent and a broker before anybody reserves.

Create Your Development Brochure

Site Plans and Plot Numbers Buyers Can Zoom

The site plan is the page people return to most, because it answers which way the flat faces, how far it is from the bin store and whether the parking space is near the door. Give it a full spread. Number the plots, mark north, show the entrances, the parking, the amenity space and the phase boundaries if the scheme is being released in stages. Buyers can pinch to zoom until the numbers are readable rather than squinting at a page designed for print. If a phase is not built yet, label it plainly rather than drawing it as though it exists.

Create Your Development Brochure
Site Plans and Plot Numbers Buyers Can Zoom

Development Brochure Tool Alternatives

Canva

Canva

  • Free & Unlimited
  • No Watermarks
  • Zoomable Plans
  • Video & Flythrough
  • Reading Analytics
  • Mobile Ready
  • QR Code Sharing
  • Instant Updates
  • Password Access
  • Fast Loading
Flipbooks AI

Flipbooks AI

  • Free & Unlimited
  • No Watermarks
  • Zoomable Plans
  • Video & Flythrough
  • Reading Analytics
  • Mobile Ready
  • QR Code Sharing
  • Instant Updates
  • Password Access
  • Fast Loading
Issuu

Issuu

  • Free & Unlimited
  • No Watermarks
  • Zoomable Plans
  • Video & Flythrough
  • Reading Analytics
  • Mobile Ready
  • QR Code Sharing
  • Instant Updates
  • Password Access
  • Fast Loading
Heyzine

Heyzine

  • Free & Unlimited
  • No Watermarks
  • Zoomable Plans
  • Video & Flythrough
  • Reading Analytics
  • Mobile Ready
  • QR Code Sharing
  • Instant Updates
  • Password Access
  • Fast Loading
A Page for Every Unit Type and Floor Plan

A Page for Every Unit Type and Floor Plan

Give each unit type its own page with the floor plan large enough to read, the room dimensions, the total area in the units your market uses, and which plots share that layout. Say which way the living space faces and where the storage is. Add a note on handing, since a mirrored plan confuses buyers who have already imagined their sofa. If a plan is indicative rather than final, write that on the page. A buyer comparing your scheme with two others is putting these pages side by side, and the clearest one wins more often than the prettiest.

Create Your Development Brochure

Features for Developers and Sales Teams

Flipbooks AI gives a development brochure the things a new homes team asks for. Buyers can pinch to zoom into a site plan until the plot numbers are readable and into a floor plan until the room dimensions are. Embed the flythrough and the show home film so nobody has to leave the brochure. Make the sales suite number tappable and put a button on the reservation page that opens your enquiry form. Link a downloadable floor plan pack for brokers and valuers, and give the reader a contents list that jumps to the unit type they care about. Every part of that is free and your pages carry only your scheme branding.

Create Your Development Brochure
Features for Developers and Sales Teams
Features for Developers and Sales Teams
Features for Developers and Sales Teams
Features for Developers and Sales Teams

The Specification, Written Room by Room

Specification is where a serious buyer decides whether the price makes sense. Write it room by room rather than as a marketing list: kitchen appliances by brand and type, worktops, flooring by area, bathroom sanitaryware and brassware, heating and hot water, glazing, ventilation, electrical points, external finishes and landscaping. Name what is standard and what is an upgrade, and give the upgrade route. Where an item is subject to availability, say so on that line instead of hiding it in a footnote. Precision reads as confidence, and vagueness reads as something to be nervous about.

Create Your Development Brochure
The Specification, Written Room by Room
CGIs, Flythroughs and Show Home Film

CGIs, Flythroughs and Show Home Film

Visuals carry an off plan sale, and a flipbook lets you use them properly. Embed the flythrough and the show home film so a buyer watches without leaving the brochure. Give the best CGIs a full spread rather than a corner of one. Add the aerial view that shows the scheme in its street. Label every image honestly: computer generated image, indicative only, landscaping shown at maturity. Buyers are not put off by that line. They are put off by arriving on site and finding the trees are twigs and the view is a car park nobody drew.

Create Your Development Brochure
Fits Any Scheme, From One Site to a Masterplan
Fits Any Scheme, From One Site to a Masterplan
Fits Any Scheme, From One Site to a Masterplan
Fits Any Scheme, From One Site to a Masterplan

Fits Any Scheme, From One Site to a Masterplan

A twelve unit conversion, a suburban housebuilding phase, a tower of apartments with three specification levels, a mixed use block with commercial at ground floor, or a masterplan releasing eight phases over six years: the brochure works the same way for all of them. A short teaser for a first release is as easy to publish as a hundred page book for a flagship scheme. Upload the PDF your designer produced and it becomes a flipbook in minutes, so a release date does not slip because a file was too big to email.

Create Your Development Brochure

Location, Transport and Life Nearby

Most people buying off plan are also buying a decision about where to live. Give the location its own pages: the station and the journey times, the schools, the hospital, the supermarket, the park, the places somebody would actually go on a Saturday. Use a real map rather than a stylised one with everything conveniently close. Make journey times sourced and current rather than optimistic. If the area is changing, say what is coming and when. Link out to the local authority planning portal if it helps, because the buyers who check will trust you more for having pointed at it.

Create Your Development Brochure
Location, Transport and Life Nearby

Who Uses a Development Brochure

2456+

Property Developers

6

New Homes Teams

13

Housebuilders

24

Sales Agents

65

Investor Sales

9

Marketing Teams

Build Stages and Completion Dates

Build Stages and Completion Dates

Every buyer asks when it will be finished, and every developer knows the answer can move. Handle it in the brochure rather than leaving it to a phone call. Show the programme by phase with the expected completion window rather than a single date, and say plainly that dates are estimates that can change with weather, materials and adoption of the roads. Explain what happens if completion slips and how buyers are told. A brochure that is straight about this ages well. One promising a month that everyone later missed costs the sales team its credibility for the rest of the scheme.

Create Your Development Brochure

Reads Well on the Phone of a Passing Buyer

People scan the QR code on a hoarding while they are walking past, and they open agent emails on a phone at lunchtime. Flipbooks AI makes sure the brochure survives that. The spread reshapes itself for a small screen and the page turns stay smooth on a thumb. A buyer swipes from the CGI to the site plan, pinches to zoom into a floor plan to check whether a double bed fits the second bedroom, taps to play the flythrough, and taps again to call the sales suite. It all happens in the browser, with no app and no form standing in front of the first look.

Create Your Development Brochure
Reads Well on the Phone of a Passing Buyer
Reads Well on the Phone of a Passing Buyer
Reads Well on the Phone of a Passing Buyer
Reads Well on the Phone of a Passing Buyer

Reservation Steps and Who to Call

Do not make somebody who is ready to reserve go looking for how. Put the steps on one page: what the reservation fee is and whether it is refundable, what happens between reservation and exchange, the deposit stages, the solicitor requirements and the timescales. Make the sales suite number tappable and put a button on the page that opens your enquiry or appointment form. Name who they will be dealing with. The moment of readiness is short, and a brochure that answers it on the spot converts more of it than one that sends people back to an inbox.

Create Your Development Brochure
Reservation Steps and Who to Call
Keep the Small Print Where Buyers See It

Keep the Small Print Where Buyers See It

A development brochure is marketing material, not a contract, and it should say so where somebody will read it rather than in six point type at the back. State that images are computer generated and indicative, that dimensions carry a tolerance and should not be used for ordering furniture or flooring, that specification may be substituted for items of equal quality, and that nothing in the brochure forms part of any contract. This page is not legal advice either: have your solicitor and your compliance team approve the wording for your jurisdiction, and keep any investment language out of it entirely.

Create Your Development Brochure
A Free Brochure Maker With No Watermark
A Free Brochure Maker With No Watermark
A Free Brochure Maker With No Watermark
A Free Brochure Maker With No Watermark

A Free Brochure Maker With No Watermark

Flipbooks AI is completely free, which is worth saying plainly on a page about a product where everything else costs money. Other tools put their own logo across a CGI you paid a visualiser four figures for, cap the page count below what a full specification needs, or hold the reading figures behind a subscription. Here you get unlimited brochures, unlimited pages, clean pages carrying only the scheme identity, and every option switched on at no cost. The budget stays with the photography and the show home, where it belongs.

Create Your Development Brochure

Make It Feel Like the Printed Brochure

At this price point the brochure is part of the product, and buyers notice when the digital version feels thinner than the book on the sales suite table. Flipbooks AI keeps the spreads as your designer set them, so a full bleed CGI stays full bleed and a two page site plan opens across both pages. Set your own colours, use the scheme mark on the cover, and choose a quiet navigation style. Nothing on the page mentions us. The result reads as the same object, which is the point of spending anything on design in the first place.

Create Your Development Brochure
Make It Feel Like the Printed Brochure

What Developers Say About the Brochure Tool

We were emailing a ninety megabyte PDF to agents and half of them never opened it. Now every agency gets one link, the flythrough plays inside the brochure, and I can see which unit types are being read. Before the second phase released we already knew the two bedroom duplex was pulling twice the attention of anything else.

Marketing team
Marketing team

Product catalogs

The QR code on the hoarding has been the surprise. People scan it from the pavement and read the whole book standing there. Our sales suite gets calls that start with a plot number instead of the usual question about what is being built. It cost nothing to set up and it is now on every board we have.

Studio owner
Studio owner

Client lookbooks

I run new homes for a small housebuilder and we could never justify a digital brochure platform for a forty unit site. This gave us one per phase, in two languages for the investor release, all behind a password until launch. The printed book still sits in the suite, but almost nobody asks to take one away now.

School office
School office

Newsletters and programmes

What I appreciate is being able to fix a page. Our appliance specification changed after launch and the old brochure would have followed us around for a year. I updated one page and every agent link showed the correct version that afternoon, which kept a difficult conversation from happening at all.

Independent designer
Independent designer

Portfolio flipbooks

One Brochure Per Phase, Agent and Market

One Brochure Per Phase, Agent and Market

A scheme rarely needs only one brochure. Phase two has different plots and a different price position. An overseas investor release needs another language and different content. An agency panel sometimes needs a version without the direct sales number on every page. Flipbooks AI lets you keep them all live at once, each on its own link and each measured separately, so you can see which market is reading. Building a variant means swapping a few pages rather than starting again, and retiring one takes a moment when a phase sells out.

Create Your Development Brochure

Send It to Agents, Buyers and Investors

Getting the brochure out takes seconds. Send the link to your agency panel so every negotiator is quoting the same specification. Put a QR code on the hoarding, the site signboard and the sales suite window so a passer by can read the whole book standing there. Embed the flipbook on the scheme website and the portal listing. Attach the link to a launch email for the database. Password protection keeps an early investor release to the people invited to it until the public launch date.

Create Your Development Brochure
Send It to Agents, Buyers and Investors
Send It to Agents, Buyers and Investors
Send It to Agents, Buyers and Investors
Send It to Agents, Buyers and Investors

Private Releases for Investors and Agents

Most schemes release quietly before they release publicly. Put a password on the early brochure so it reaches the invited list and not the portals, and switch downloading off if the pricing inside it is not final. Be realistic about what that gives you: a password stops a link being passed around casually, but anyone you invite can forward it, and a price list that has left the building is out there. For genuinely confidential financial material, use a data room and keep the brochure to what you are happy to see quoted back at you.

Create Your Development Brochure
Private Releases for Investors and Agents

Compare New Homes Brochure Tools

ApplicationRatingUnlimited CreditsUsage RatingDescription
10/10Yes1

Flipbooks AI publishes unlimited development brochures free, with no watermark on your CGIs, zoomable site plans and floor plans, embedded flythrough video, tappable sales contacts, password protected early releases and reading figures per phase.

Issuu

5.2/10No2

Issuu has published long form documents online for years and its embeds behave well on a scheme website. The free tier carries Issuu branding and caps uploads, which is an awkward fit when the whole point of the brochure is that it looks like it belongs to the development.

Heyzine

7.1/10No3

Heyzine converts a PDF into a tidy flipbook quickly and its editor is pleasant to use. The free plan limits how many books stay live and adds its own branding, so a developer running a brochure per phase and per market runs into the paid tiers early.

Canva

8.3/10No4

Canva is capable enough to lay out a brochure and its templates help a small sales team produce something respectable. Viewing is where it stops short: no realistic page turns, no reading figures per unit type, and heavy CGIs that were never meant for a phone.

Adobe InDesign

6.4/10No5

InDesign is what almost every development brochure is actually made in, and nothing beats it for typography and print control. It ends at the PDF though. There is no reader, no share link, no QR code and no way to know whether the file you sent an agent was ever opened.

Flipsnack

7.8/10No6

Flipsnack turns a brochure into a polished flipbook and its tracking is genuinely useful. Removing its branding and unlocking the better statistics needs a monthly plan, which is a recurring cost for a scheme that only sells for eighteen months.

Publuu

6.9/10No7

Publuu produces clean flipbooks and shares them simply, which suits a single release well. Longer documents and the detailed statistics belong to the paid plans, so a full specification and a hundred page flagship brochure push you off the free tier.

DocSend

8.1/10No8

DocSend is strong at controlled sharing and per recipient tracking, which is why investor teams use it. It is built for documents rather than for showing off design, so a buyer gets a scrolling viewer instead of the brochure your visualiser and designer produced.

Marq

6.5/10No9

Marq, once Lucidpress, keeps brand templates locked down so a regional sales team cannot break the layout, which is helpful across a portfolio of schemes. Interactive flipbook reading is limited and the useful controls sit on a paid business plan.

Printed Brochure Pack

7.6/10No10

The printed book still matters in a sales suite and nothing replaces the weight of it in somebody hands. It is also expensive per copy, out of date the moment a specification changes, useless to a buyer three time zones away, and impossible to measure.

Fast Enough for a Buyer at the Hoarding

Fast Enough for a Buyer at the Hoarding

Somebody scanning the QR code on a site hoarding is standing in the street on mobile data with limited patience. Flipbooks AI compresses heavy CGIs without turning them soft, and shows the opening pages while the rest load behind them. The brochure opens quickly on a phone with two bars and just as well on the sales suite wifi. It is worth taking seriously: a brochure that takes eight seconds to appear loses the one buyer who was interested enough to stop walking and point a camera at your hoarding.

Create Your Development Brochure
See Which Units Draw the Attention
See Which Units Draw the Attention
See Which Units Draw the Attention
See Which Units Draw the Attention

See Which Units Draw the Attention

A launch normally tells you what sold and nothing about what nearly sold. Flipbooks AI shows you how many people opened the brochure, which pages held them and where they stopped. If the two bedroom duplex page is read three times as often as the one bedroom, that shapes the next release and the next price list. If everybody stops before the specification, the specification is too far back. Be honest about the limit: this measures interest, not intent, and a reservation still comes from the sales team. As a signal ahead of launch it is far better than nothing.

Create Your Development Brochure

Readable for Every Buyer Who Opens It

Buyers come in every age and every level of eyesight, and a good number of them will read your brochure on a phone in bright sun. Flipbooks AI handles the basics so nobody is excluded. Screen reader support means the specification and the contact details can be read aloud. Keyboard navigation carries a reader through the pages without a mouse. Readable type and honest contrast do the rest. On top of that, keep your own pages helpful: dimensioned plans, plain wording in the specification, and a contact page anyone can find on the second attempt.

Create Your Development Brochure
Readable for Every Buyer Who Opens It

Frequently Asked
Development Brochure

What is a property development brochure flipbook?

It is your off plan brochure PDF turned into an interactive book with realistic page turns. Flipbooks AI does this free, so buyers swipe through the site plan, unit types, floor plans and specification on any phone, with no app and no download.

Is the development brochure maker really free?

Yes. It is completely free with no watermark on your CGIs, no ads and no page limits. Embedded video, branding, password protection, sharing and reading analytics are all included, and you can publish a brochure for every phase.

Can buyers zoom into the site plan and floor plans?

Yes. Readers pinch to zoom, so plot numbers on a site plan and room dimensions on a floor plan stay readable on a phone. Add a downloadable floor plan pack as well for brokers, valuers and anyone measuring for furniture.

Can I embed the CGI flythrough and show home film?

Yes. Video sits inside the pages, so a buyer watches the flythrough without leaving the brochure. You can also make the sales suite number tappable and put a button on the reservation page that opens your enquiry form.

How do agents and buyers get the brochure?

Send the link to your agency panel and your database, embed the flipbook on the scheme website or portal listing, or print a QR code for the hoarding, the signboard and the sales suite window. It opens in any browser.

Can I keep an early release private until launch?

Yes. Put the brochure behind a password and switch downloading off. Remember that a password stops casual sharing rather than making a file impossible to forward, so keep genuinely confidential financial material in a data room.

How should I handle completion dates in the brochure?

Show a window by phase rather than a single date, and say plainly that dates are estimates that can change. Explain how buyers will be told if the programme moves. Being straight about this protects the sales team for the rest of the scheme.

Can I update prices or specification after launch?

Yes. Change a page and republish, and everyone with the link sees the current version. That is useful when a phase releases, an upgrade option changes, or a plot is reserved and you want the availability page to match reality.

Have more questions?

If you still have questions or want to explore more details about our features, limitations, and usage, we invite you to visit our full FAQ page.

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