You record every week, your RSS feed is healthy, and your download numbers are finally worth pitching. Then a brand asks for your rate card and you send a PDF that opens sideways on their phone. Flipbooks AI fixes that last step by turning your sponsor media kit into a page-flip link a buyer can read in one tap, before they ever reply.
Why a page-flip kit beats a PDF attachment
Most sponsor emails die because the attachment is friction. A 12MB PDF gets compressed by the mail server, stripped by a spam filter, or shoved into a downloads folder the buyer never opens. Your listenership charts and ad-slot options sit unread. A flipbook link sidesteps all of that. The buyer taps once, the kit opens in their browser, and they swipe through your downloads per episode, episode cadence, and mid-roll pricing like a real magazine.
Because it is a single URL, you can drop it into a cold email, a DM, or your show notes. And when your listenership grows next season, you swap the PDF behind the link and every brand you ever pitched now sees the updated numbers.
A sponsor who can page through your CPM and ad-read formats on their phone in the elevator is a sponsor who replies before lunch.
A showrunner kit is not a resume. It is a buying menu. Lead with the metric that closes deals, then make every ad option easy to skim.
The listenership spread
Open with downloads per episode across your last handful of drops, plus your 30-day trend. Add a short line on your audience: their age band, where they listen, and why they trust your ad reads. This is the spread buyers screenshot and forward to their team.
The ad inventory spread
Lay out pre-roll, mid-roll, and post-roll as separate slots so a buyer can pick without emailing you. Note whether you run dynamic ad insertion or baked-in reads, and list your sponsor tiers so a brand can self-select before the call.
| Ad slot | Format | Typical length | Best for |
|---|
| Pre-roll | Host-read baked in | 15 to 30 sec | Launch awareness |
| Mid-roll | Host-read, dynamic insertion | 60 sec | Direct response |
| Post-roll | Host-read baked in | 30 sec | Retargeting |
| Full episode | Presenting sponsor | Whole show | Season takeover |
Build your kit in five steps
Your kit already exists in pieces. This is how it becomes one link a media buyer opens in the elevator.
- Export the kit as one PDF. Pull your one-sheet, rate card and season guide into a single file from Canva, Docs or Keynote.
- Upload it and let it flip. Flipbooks AI turns that PDF into a page-flip book with a shareable link.
- Set the cover and the link. Rename the URL so it reads like your show, then use your latest audiogram frame as the cover.
- Paste the link into every pitch. Drop it in cold emails, DMs, show notes and your booking page so sponsors and guests reach the same kit.
- Refresh the PDF each season. New downloads per episode go live behind the same URL for every brand you have ever contacted.
Embed the kit on your show site
If you run a website for guest booking or listener sign-ups, drop the flipbook straight onto the page. Viewers flip through your inventory without leaving your site.
<iframe
src="https://flipbooksai.com/viewer?book=your-flipbook"
width="100%"
height="600"
style="border:0"
allowfullscreen>
</iframe>
What to put on each page
Keep every spread scannable so a media buyer never has to squint. A tight kit reads faster than any deck.
- Downloads per episode: your rolling average and the 30-day trend line, front and center.
- CPM and pricing: your ranges by ad slot so buyers self-qualify before the call.
- Sponsor tiers: bronze to presenting, with what each tier unlocks spelled out.
- Past reads: two or three brands you have run, with a one-line result each.
- Booking window: your next open mid-roll dates so the buyer knows there is urgency.
For the design polish on those spreads, our press kit designer gives you clean layout blocks, and the digital portfolio creator helps you frame past sponsor wins. Both feed neatly into the same page-flip link. Browse more use cases if you also produce a network of shows.
Frequently Asked Questions
Do sponsors need an app to open my flipbook?
No. The link opens in any mobile or desktop browser, so a media buyer taps once and starts flipping. There is nothing to download and nothing to install, which is exactly why it beats a heavy PDF attachment.
Can I update my downloads per episode without resending the link?
Yes. Swap the PDF behind the flipbook whenever a new season shifts your listenership, and the same URL shows the fresh numbers. Every brand you pitched last month now sees your current CPM and ad inventory.
Will the same kit work for guest booking too?
Absolutely. Many showrunners keep a second flipbook that pitches the show to potential guests, with episode cadence and audiogram samples, and share it right beside the sponsor kit.
Can I put my rate card behind a password?
Yes. Lock the kit with a password and only the buyers you send it to can read your CPM and slot pricing. Your rates stay out of a public link while the pitch still travels in a single tap.
Can I embed the kit on my show website?
You can. Paste the embed snippet onto your sponsor or booking page and the kit flips inline, so a buyer who found you through search never has to leave your site to see the ad inventory.
How many spreads should a sponsor kit run?
Six to ten is plenty. Lead with downloads per episode, then your audience, then ad slots and pricing, then two past reads. A buyer skimming between meetings will not finish a thirty page deck.
Will it look right on a media buyer's phone?
Yes. The kit opens in the browser and flips with a swipe, so nothing lands sideways or blurry the way a compressed attachment does. That is the whole reason a link beats a twelve megabyte file in an inbox.
Can I tell whether a brand actually opened my kit?
Yes. View stats show opens and how long readers stayed, so you know if a brand skimmed the cover and left or sat on the pricing spread. Follow up first with the ones who reached your rate card.
Can I build a different kit for each sponsor tier?
Sure. Many shows keep one broad kit and a shorter one for presenting sponsors with season takeover pricing. Each is its own link, so you send whichever fits the conversation you are already having.
Will my media kit carry a watermark?
A free flipbook carries a small product mark. Paid plans remove it, so a buyer sees only your show art, your listenership numbers and your rates when the kit opens on their screen.
Ready to stop losing sponsors to blurry attachments? create your flipbook and turn your next pitch into a link buyers actually open. Flipbooks AI keeps your media kit current so your inventory always matches your feed, and Flipbooks AI makes sure it looks sharp on the phone in a buyer's hand.
