A great exhibition closes, but its catalog does not have to. Long after the last visitor leaves your gallery, the essays, full-page plates, and object notes you worked so hard on can keep teaching and traveling the world. The only catch is fitting that heavy printed book onto a phone screen without losing the feel of turning a real page. Here is how museums and galleries pull that off, and why so many now start with a digital exhibition catalogue.
Why your catalog deserves a second life online
Printing a catalog is expensive and slow. You order a fixed number, they sit in the gift shop, and when a plate is wrong or a lender's name is misspelled, you are stuck. A digital version fixes all of that. It costs nothing to copy, reaches researchers on other continents, and can be corrected in minutes.
With Flipbooks AI, you upload the same print-ready PDF your designer made and get a page-flip book anyone can open in a browser. No app to download, no login for the reader. Share one link, or print one QR code for the gallery wall, and the whole catalog is in a visitor's hand.
The catalog is only the start
You are not limited to the big exhibition book. The same tool turns gallery guides, collection highlights, membership brochures, and educator packets into the same clean, flippable format. One workflow covers your whole publications shelf.
What visitors, researchers, and collectors get
A museum publication online is not just a PDF with extra steps. The page-turn experience changes how people actually read it.
- Real page turns: the book opens like a printed catalog, with plates spread across two facing pages, so the art gets the room it deserves.
- Zoom on every plate: readers pinch or click to study brushwork, a maker's mark, or a caption without squinting.
- Clickable links: send a reader straight to the artist's bio, a lender's site, or your ticket page from inside the catalog.
- Works on any device: phones, tablets, laptops, and gallery kiosks all show the same book, with no PDF viewer required.
- A link that never breaks: the same URL works in your newsletter, on social media, and on the wall label QR code for years.
Static PDF vs interactive flipbook
Both start from the same file. What the reader gets is very different.
| What matters | Static PDF | Interactive Flipbook |
|---|
| First impression | Long scroll of flat pages | Page-flip book that feels printed |
| Studying a plate | Fixed size, hard on phones | Pinch and zoom on any detail |
| Fixing a typo | Re-export, re-upload, resend | Swap the file, same link updates |
| Reaching researchers | Emailed attachment, size limits | One link, opens anywhere instantly |
| Wall and label access | Not practical | Single QR code by the artwork |
| Knowing who read it | No idea | See views and pages read |
| Cost per extra copy | Another print run | Free to share again |
How to build your exhibition catalog
You do not need a designer or a developer. If you already have a catalog PDF, you are most of the way there.
- Export your finished catalog as a PDF, the same file you would send to the printer.
- Open the PDF to Flipbook Converter and upload it. Your pages become a page-flip book in about a minute.
- Add clickable links over artist names, lenders, or your ticket page so readers can act while they browse.
- Name the book, then grab your share link and QR code from the dashboard.
- Post the link on your exhibition page and print the QR code for the gallery entrance and wall labels.
Pro Tip: make a short highlights flipbook of ten or twelve key objects for social media, and keep the full art gallery catalog flipbook for researchers and the press. The short one pulls people in, and the long one keeps them.
Embed it right on your website
Most museum sites let you paste a small snippet. Drop your flipbook straight onto the exhibition page so visitors never leave your site.
<div style="position:relative;padding-top:75%;">
<iframe src="https://flipbooksai.com/viewer?book=your-flipbook"
style="position:absolute;top:0;left:0;width:100%;height:100%;border:0;"
allowfullscreen title="Exhibition Catalog"></iframe>
</div>
Keep the whole collection flipping
Once the first catalog is live, the pattern repeats for everything you publish. Turn past exhibition books into a browsable archive, or bundle related shows into one digital library with the Catalog Flipbook Creator. Every back issue you digitize is one more reason for a researcher to link to you instead of a rival institution.
For more publishing ideas, see other guides in /use-cases or explore the full set of /tools.
Frequently Asked Questions
Do I need the original design files to make a flipbook?
No. A finished PDF is all Flipbooks AI needs. If your catalog was laid out in InDesign or Canva, just export it to PDF and upload that. The page-turn effect, zoom, and links are added automatically.
Can researchers and press view it without an account?
Yes. Anyone with the link or QR code can open the catalog in a browser, with nothing to install and no sign-up. That makes it easy to send a digital exhibition catalogue to a journalist, a lender, or a scholar who just wants to read.
How do I update the catalog after it is published?
Edit your PDF, upload the new version, and the same link shows the fresh pages. Nobody has to reprint or reshare anything. Ready to give your next show a catalog that travels? create your flipbook.