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Visitor Guide Maker

Publish your official visitor guide as an interactive flipbook with Flipbooks AI. What to see, where to stay, what is on this month and how to get around, in a document a visitor can open on the train in and read again standing outside the museum. Made for tourist boards, city councils and destination marketing teams. It costs nothing to publish, carries no advertising you did not sell, and puts no watermark across your destination photography.

Visitor Guide Maker

How to Publish an Official Guide

1

Upload the Guide PDF

Export the finished visitor guide from your design software and upload the PDF. Flipbooks AI builds an interactive preview at once, with page turns and every section in the order your designer laid out.

2

Add Branding and Links

Apply your destination logo and colours, then link the attractions, accommodation, events calendar and transport operators. Enlarge the maps, embed a short film, and password protect a draft while partners check their entries.

3

Publish and Signpost It

Publish, then embed the guide on your destination website, send the link to partners and newsletter subscribers, and print a QR code for signage, visitor centre windows and the back of the paper map.

How to Create a Visitor Guide Flipbook

How to Create a Visitor Guide Flipbook

Start from the guide you already publish. Export the finished design as a PDF from InDesign, Affinity or Canva and upload it. A flipbook preview builds straight away. Choose a page turn style, apply your destination branding, then add the links: attraction websites, accommodation booking pages, the events calendar, the transport operator, your own what is on page. Enlarge and link the maps. Embed a short film if you have one. Preview it on a phone, because that is where most of the reading happens, then publish and take the link.

Create Your Visitor Guide

What Is an Official Visitor Guide?

A visitor guide is the publication a destination puts its name on: the attractions worth a morning, the accommodation across every budget, the events calendar, the walking routes, the bus and ferry information, and the map that ties it together. It is written for everyone who arrives rather than for one traveller, and it carries the authority of the organisation that publishes it. Flipbooks AI takes that guide as a PDF and turns it into an interactive flipbook with pages that turn like the printed edition sitting in your visitor centre. The same publication, reaching people who will never walk through the door to collect a copy.

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What Is an Official Visitor Guide?
What Is an Official Visitor Guide?
What Is an Official Visitor Guide?
What Is an Official Visitor Guide?

Not a Travel Blog and Not a Trip Plan

Three documents get called guides and only one of them is this. A travel article describes a place from one writer point of view and belongs on a blog. A client itinerary is one traveller booking, with flight times and confirmation numbers, and is sent after a sale. An official visitor guide is neither: it is a destination publication covering the whole area for everybody who comes, including the businesses that pay to appear and the practical information nobody else publishes. Keeping that distinction clear is what stops a visitor guide drifting into a magazine that serves nobody in particular.

Create Your Visitor Guide
Not a Travel Blog and Not a Trip Plan

Trusted by Fortune 500 Companies

What to See, Where to Stay, What Is On

What to See, Where to Stay, What Is On

The three sections visitors actually use deserve the most care. Attractions want opening seasons, rough visit times and a note on whether booking is needed, not just a paragraph of praise. Accommodation wants range across budgets, with the practical facts a family checks: parking, dogs, accessibility, distance from the centre. Events want dates that are still true when somebody reads them, which is exactly the section that dies fastest in print. Give each its own clear layout so a reader learns the pattern once and can then scan the rest of the guide quickly.

Create Your Visitor Guide
Why a Flipbook Suits a Destination Guide
Why a Flipbook Suits a Destination Guide
Why a Flipbook Suits a Destination Guide
Why a Flipbook Suits a Destination Guide

Why a Flipbook Suits a Destination Guide

Print runs and visitor numbers rarely match. Order too few and the racks are empty in August. Order too many and pallets of last year sit in a store cupboard while the events pages go out of date. A flipbook is the edition that never runs out and never goes stale: correct an opening time or add an event and the same link shows the change. It also travels further than paper ever did. A family planning in another country can read the guide six months before they arrive, which is when the decisions that fill your hotels are actually made.

Create Your Visitor Guide

Maps, Trails and Getting Around

Maps are the pages readers return to most, and the ones that suffer worst on paper. In a flipbook a visitor can pinch into the town map to read a side street name, follow a coastal path across a spread, and tap through to a live map or a transport timetable. Give each map generous space, keep the key legible at phone size, and link the bus, train and ferry operators so timetable changes are their responsibility rather than yours. Add parking, cycle hire and the accessible route information that most guides mention once and then hide.

Create Your Visitor Guide
Maps, Trails and Getting Around

Visitor Guide Maker Alternatives

Issuu

Issuu

  • Free & Unlimited
  • No Watermarks
  • Real Page Turns
  • Readership Data
  • Mobile Ready
  • Zoomable Maps
  • Fast Loading
  • Draft Passwords
  • Website Embed
  • Multi Language
Flipbooks AI

Flipbooks AI

  • Free & Unlimited
  • No Watermarks
  • Real Page Turns
  • Readership Data
  • Mobile Ready
  • Zoomable Maps
  • Fast Loading
  • Draft Passwords
  • Website Embed
  • Multi Language
FlipHTML5

FlipHTML5

  • Free & Unlimited
  • No Watermarks
  • Real Page Turns
  • Readership Data
  • Mobile Ready
  • Zoomable Maps
  • Fast Loading
  • Draft Passwords
  • Website Embed
  • Multi Language
Publuu

Publuu

  • Free & Unlimited
  • No Watermarks
  • Real Page Turns
  • Readership Data
  • Mobile Ready
  • Zoomable Maps
  • Fast Loading
  • Draft Passwords
  • Website Embed
  • Multi Language
Guides in More Than One Language

Guides in More Than One Language

Destinations serve markets that do not read the same language, and the guide is often the only thing an organisation publishes in all of them. Multiple language support means you can publish an edition per market, each with its own link, each pointing at the same attractions and the same events. A German language edition can lead with the walking routes and a Spanish one with the food if that is what those visitors come for. Because publishing an extra edition costs nothing, the languages you serve are decided by translation budget alone rather than by print quantities.

Create Your Visitor Guide

Features Tourist Boards Ask For

Flipbooks AI covers what a destination guide needs. A contents page so a visitor jumps straight to the family section or the coastal walks. Links on every listing so an attraction opens its own site and a hotel opens its booking page. Embedded video for the harbour or the festival, which does more in fifteen seconds than a page of copy. Maps a reader can enlarge with two fingers rather than squinting at a fold out. Searchable text so somebody looking for parking finds it. All of it free, all of it under your own branding, and no cap on how many pages the guide runs to.

Create Your Visitor Guide
Features Tourist Boards Ask For
Features Tourist Boards Ask For
Features Tourist Boards Ask For
Features Tourist Boards Ask For

Keep Local Businesses Fairly Listed

A visitor guide is a public document with commercial consequences: a listing sends people through a door. Whatever your policy is, whether membership based, paid advertising or open to all, the digital edition makes it easier to apply consistently. Every listed business can carry the same fields and a link to its own site, so nobody is disadvantaged by where they landed on a page. When a business closes or moves you correct it the same week rather than living with it for a year. Partners can see the guide reaches readers, which is the honest basis for asking them to support it.

Create Your Visitor Guide
Keep Local Businesses Fairly Listed
Update the Events Page All Season

Update the Events Page All Season

Events are the reason printed guides age badly. A festival moves, a venue closes for repairs, a market changes day, and the leaflet in the rack keeps saying otherwise for eleven months. Here you republish and the link every visitor saved shows the current listing. Some boards keep the main guide stable and publish a short seasonal edition alongside it, updated monthly. Either approach works, and both are better than the standing apology of a printed events page that was accurate in February.

Create Your Visitor Guide
Fits Cities, Regions and Small Towns
Fits Cities, Regions and Small Towns
Fits Cities, Regions and Small Towns
Fits Cities, Regions and Small Towns

Fits Cities, Regions and Small Towns

A national tourist board with an eighty page guide in six languages and a market town with a sixteen page leaflet both work here. Upload the design you already produce and it becomes a flipbook in minutes. A region can publish one guide for the whole area plus a short guide for each town, so a visitor gets the pages that matter where they are staying. A city can split by theme: a food and drink edition, an accessibility edition, a guide for the festival month. Each one gets its own link, and each can be updated on its own timetable.

Create Your Visitor Guide

What This Saves a Public Budget

The print bill is only part of it. There is design, proofing, printing, delivery to visitor centres and partner racks, the storage cupboard, the restock runs through the season, and the disposal of what is left. A flipbook removes everything after design. Publish as many editions and languages as the destination needs at no cost, correct a mistake without a reprint, and reach visitors in markets you could never post to. Keep a print run for the visitor centre and the partner racks where paper still earns its place, and let the digital edition carry the volume.

Create Your Visitor Guide
What This Saves a Public Budget

Who Uses Visitor Guide Makers

2456+

Tourist Boards

6

City Councils

13

DMOs

24

Visitor Centres

65

Regional Tourism

9

National Parks

Accessible for Every Visitor

Accessible for Every Visitor

Public bodies have obligations here, and visitors have needs regardless of obligations. Flipbooks AI handles the basics: screen reader support so the guide can be read aloud, keyboard navigation for anyone not using a mouse or a precise tap, and clear contrast that holds up outdoors. The rest is editorial. Set body text large enough to read on a phone in bright light, describe your images properly, and include real accessibility information for each attraction, such as step free entry, hearing loops and accessible parking, rather than one symbol in a key.

Create Your Visitor Guide

Visitors Read It Standing in the Street

The guide gets used in two very different moments. Months before, on a laptop, while somebody decides where to go. And on the day, on a phone, in the rain, deciding what is open and how far it is. Flipbooks AI keeps the guide readable in both. Pages reflow for phones and tablets, page turns stay smooth, and a visitor can pinch into a map, tap a listing to open it, and search for a place name with wet hands and one bar of signal. It runs in a browser, so there is no app to download at a bus stop and no account to create.

Create Your Visitor Guide
Visitors Read It Standing in the Street
Visitors Read It Standing in the Street
Visitors Read It Standing in the Street
Visitors Read It Standing in the Street

Opens Fast on Patchy Visitor Wifi

Visitors read this on station wifi, on roaming data they are trying not to use, and in old buildings with thick walls. Flipbooks AI compresses images so pages arrive quickly on a weak connection, and the text appears while large photographs finish loading behind it. It is a web document, so it does need a connection to open. Say so on your signage, and turn downloading on so a visitor arriving from abroad can save a copy over hotel wifi and still have the guide when the signal disappears in the valley.

Create Your Visitor Guide
Opens Fast on Patchy Visitor Wifi
Sits With the Systems a DMO Runs

Sits With the Systems a DMO Runs

This is a publishing tool, not a destination management system. It does not hold your listings database, run your events calendar or manage partner memberships, and it will not check whether a business is still trading. Design the guide where you design it now, export a PDF, upload it, and point the links at the systems that do hold that information: your what is on calendar, your partner directory, the booking platforms, the transport operators. Embed the flipbook in your website and it sits beside the rest of your content rather than replacing any of it.

Create Your Visitor Guide
A Free Guide Tool With No Watermark
A Free Guide Tool With No Watermark
A Free Guide Tool With No Watermark
A Free Guide Tool With No Watermark

A Free Guide Tool With No Watermark

Flipbooks AI is completely free, which matters more here than in most sectors because destination marketing is usually spending public money. There is no page cap, no limit on how many guides or languages you publish, no advertising inserted by anyone but you, and no watermark laid over photography your organisation commissioned. Every feature is available from the first upload, so a small town with one part time officer publishes to the same standard as a national board, and a budget cut does not mean the destination goes unpublished this year.

Create Your Visitor Guide

Keep an Archive of Every Edition

Destination organisations have long memories and short staff tenures. Keeping every edition online means a new officer can read how the destination was presented five years ago, a partner can see the listing they had last season, and a funding report can point at the actual publication rather than a description of it. It also makes each new edition easier, because you start from the last one and change what moved instead of rebuilding from a blank page every spring.

Create Your Visitor Guide
Keep an Archive of Every Edition

What Destination Teams Say About the Visitor Guide Maker

We print eight thousand copies for the visitor centre and the partner racks, and the flipbook carries everything else. The first year we could show the board how many people opened the guide and which sections they read, the conversation about the budget went completely differently than it had in previous years.

Marketing team
Marketing team

Product catalogs

I am the only tourism officer here and the events pages were always the embarrassment. A market moved day in June and the leaflet said the old day until the following March. Now I correct it and republish the same afternoon, and every QR code around the town is right again by the evening.

Studio owner
Studio owner

Client lookbooks

We serve a lot of German and Dutch visitors and could never justify printing three language versions. Publishing three digital editions cost us the translation and nothing else. The Dutch edition is now read more than the English one in spring, which nobody here would have predicted.

School office
School office

Newsletters and programmes

The part I did not expect was the archive. A new colleague started in March and read four past editions in an afternoon to understand how the area has been presented. Before this, that history lived on a departed officer laptop, in files that half the office could not open anyway.

Independent designer
Independent designer

Portfolio flipbooks

Share Drafts With Partners Privately

Share Drafts With Partners Privately

A visitor guide passes through a lot of hands before it is public: a tourism officer, a designer, a committee, sometimes elected members, and the businesses checking their own entries. Password protect a draft so the right people can read it on their own phones without a proof arriving as an attachment nobody can version. Keep the review copy separate from the published edition, and publish only when the sign off is done. It is a practical control rather than a secure one, so treat a draft link as circulating within a group rather than sealed.

Create Your Visitor Guide

Get the Guide to Visitors Before They Arrive

The guide only works if people find it in time. Embed the flipbook on your destination website so a visitor reads it without downloading anything. Send the link in your newsletter and in the confirmation emails your partner hotels send. Print a QR code on street signage, on visitor centre windows, on bus stop panels, on the back of the paper map and on the boards at the station, so somebody who has just arrived can have the guide in ten seconds. Give partners the same link to put on their own sites.

Create Your Visitor Guide
Get the Guide to Visitors Before They Arrive
Get the Guide to Visitors Before They Arrive
Get the Guide to Visitors Before They Arrive
Get the Guide to Visitors Before They Arrive

Help Visitors Find the Guide on Search

A guide embedded on your website is content on the page rather than a download that ends the visit. People stay longer and read more of the destination. Give it a plain title and describe it in the words visitors type, which is usually the place name plus what they want, such as things to do, where to stay, or what is on this weekend. A guide written for people who have already arrived quietly becomes one of the ways people decide to come in the first place.

Create Your Visitor Guide
Help Visitors Find the Guide on Search

Compare Visitor Guide Tools

ApplicationRatingUnlimited CreditsUsage RatingDescription
10/10Yes1

Flipbooks AI publishes an official destination guide with real page turns, zoomable maps, linked listings, embedded film and readership data, on any device a visitor carries. Free with no watermarks and no cap on editions or languages, which suits a publicly funded guide that changes through the season.

Issuu

5.2/10No2

Issuu is a well established publishing platform and plenty of destinations already have a shelf of past guides there. Its free tier adds Issuu branding and upload caps, so a guide that should carry only your destination identity generally means paying.

FlipHTML5

7.1/10No3

FlipHTML5 converts a PDF into a page turning guide and offers a wide range of viewer settings and templates. Free accounts carry its branding and limits, and the readership reporting a funded organisation needs sits on a paid plan.

Publuu

8.3/10No4

Publuu makes clean, quick flipbooks with good link and hotspot handling, which suits a listings heavy guide. The detailed statistics and longer publications are reserved for paid tiers, so a full annual guide tends to outgrow the free version.

Heyzine

6.4/10No5

Heyzine turns a PDF into a good looking guide with almost no setup, which is helpful when one officer is doing the whole job. Its free plan limits how many editions stay live and adds branding, awkward for a destination publishing several a year.

Flipsnack

7.8/10No6

Flipsnack has a solid design editor and catalogue features aimed at retail publishing. A visitor guide can be produced there, but free use is restricted and the tools that matter most to a destination, such as clean branding and tracking, need a plan.

Yumpu

6.9/10No7

Yumpu hosts magazines and brochures and gives a guide a public home with a straightforward reader. Free publishing carries platform branding and advertising alongside your pages, which is a difficult look for an official destination publication.

Calameo

8.1/10No8

Calameo has hosted publications for a long time and its viewer is familiar to many readers. As with the other hosted platforms, the free level shows its own branding around your guide, and the analytics a board would want are part of a subscription.

Canva

6.5/10No9

Canva is where a growing number of small destination teams design the guide itself, and for a team without a studio it is a genuinely good answer. Its share link is a document viewer rather than a guide a visitor browses, and it reports nothing about readership.

Printed Visitor Guide

7.6/10No10

The printed guide still does real work in a visitor centre and on partner racks, and some visitors will always prefer it. It also fixes the events pages on press day, costs money to reprint and restock, and gives you no idea which sections people read.

Guides for Festivals and Campaigns

Guides for Festivals and Campaigns

The main annual guide is not the only thing a destination publishes. There is the festival programme, the food and drink trail, the Christmas market leaflet, the walking routes booklet, the cruise passenger sheet for a ship that docks for six hours, and the campaign edition for a new rail link. Each can be its own flipbook with its own link and its own read data, produced in an afternoon and shared the same day, which is the kind of responsiveness a print schedule has never allowed.

Create Your Visitor Guide
Report Readership to Your Board
Report Readership to Your Board
Report Readership to Your Board
Report Readership to Your Board

Report Readership to Your Board

Destination organisations answer to councils, boards and funders who reasonably ask what the guide achieved. Analytics give you something better than the number of copies printed. You can see how many people opened the guide, which sections held attention, and where readers stopped. That supports a case for funding, shows partners the value of appearing in the publication, and tells you honestly which pages are working. If nobody reads the six pages of history at the front, that is worth knowing before you commission them again next year.

Create Your Visitor Guide

A Guide Tool That Lasts Beyond a Term

Destination organisations outlive funding rounds and staff changes, so the publishing method should be durable. Flipbooks AI follows current web standards, so a guide published this year still opens properly on the devices visitors carry in a few years. Updates arrive on their own, there is nothing to install on a council machine, and nothing depends on one officer laptop. Everything is hosted, so the archive of editions stays readable and the next person in the job inherits a working library rather than a folder of files that will not open.

Create Your Visitor Guide
A Guide Tool That Lasts Beyond a Term

Frequently Asked
Visitor Guide Maker

What is a visitor guide flipbook?

It is your official destination guide turned into an interactive publication with realistic page turns. Flipbooks AI does this free. Visitors open a link, browse attractions, accommodation and events, pinch into the maps, and tap a listing to reach the business site.

Is Flipbooks AI free for a tourist board?

Yes, completely free. No watermarks over your photography, no advertising you did not sell, no page limit and no cap on editions or languages. That matters when the guide is funded publicly and the budget has to stretch across a whole season.

Can we publish the guide in several languages?

Yes. Publish an edition per market, each with its own link, all pointing at the same attractions and events. Because extra editions cost nothing, how many languages you serve depends on your translation budget rather than on print quantities.

How do we keep the events pages accurate?

Update the PDF and republish whenever something changes. Every visitor who saved the link sees the corrected listing. Some boards keep the main guide stable and publish a short seasonal edition alongside it that is refreshed each month.

Does it manage our listings database?

No, and it is better to be plain about that. Flipbooks AI publishes the guide you design, it does not hold listings, run an events calendar or check whether a business is still open. Link out to the systems that do hold that information.

Can visitors read the guide without a signal?

It is a web document, so opening it needs a connection. Turn downloading on so a visitor can save a copy over hotel or station wifi before heading somewhere with no reception, and keep the live link as the version that stays current.

How do we show the guide is being read?

Analytics report how many people opened the guide, which sections they spent time on and where they stopped. That gives a board, a council or a funder something more meaningful than the number of copies printed and delivered to racks.

Can we share a draft with partners before publishing?

Yes. Password protect a draft edition so officers, committee members and listed businesses can check their entries on their own devices, then publish the open version once the sign off is complete.

Have more questions?

If you still have questions or want to explore more details about our features, limitations, and usage, we invite you to visit our full FAQ page.

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