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Media Kit Maker

Build the document you send to advertisers: how big your audience is, who those people are, what you sell them, and what it costs. Flipbooks AI turns your media kit into an interactive flipbook that opens in one tap on a buyer phone, with clickable rate cards and a booking link on every page. Made for publishers, newsletters, podcasters, and ad sales teams. There is nothing to pay, no ads, no watermarks, and no cap on how many kits you send out in a season.

Media Kit Maker

How to Make a Media Kit

1

Upload Your Kit

Upload the media kit PDF you already have. Flipbooks AI supports the common formats and turns your audience pages and rate card into an interactive flipbook preview straight away.

2

Add Rates and Booking Links

Add your logo and brand colors, then make the kit work: link each ad format to a live example, put a booking calendar link on the rate page, and embed a clip of the show or newsletter.

3

Send It to Advertisers

Publish with one click and send the link to buyers, embed the kit on your advertise with us page, or lock the rates behind a password. Analytics show you who opened it and where they stopped.

How to Create a Media Kit Flipbook

How to Create a Media Kit Flipbook

You start with the kit you already have, so no design work is needed. Upload the PDF and Flipbooks AI builds an interactive flipbook preview immediately. Pick a page turn style, add your logo and brand colors, then make the kit work: link each ad format to a live example, put a booking link on the rate card, and embed a short video if you have one. Decide whether the kit is public or password protected, check it on your phone the way a buyer will, publish with one click, and send the link.

Create Your Media Kit

What Is a Media Kit?

A media kit is a sales document aimed at one reader: someone deciding whether to spend a budget with you. It sets out the size and shape of your audience, who those people are, the ad formats you sell, what each one costs, and how to book. It is the document a media buyer opens when they are comparing you against three other places they could put the same money. Flipbooks AI turns yours into an interactive flipbook, so the numbers are readable on a phone, the rate card is a tap away, and the booking link sits on the page rather than in the email that carried it.

Create Your Media Kit
What Is a Media Kit?
What Is a Media Kit?
What Is a Media Kit?
What Is a Media Kit?

Media Kit or Press Kit: Which One You Need

Ask who is reading it and what you want from them. If the reader is a journalist, a producer, or a blogger, and you want coverage, you need a press kit: your story, quotes, founder bios, logos, and product images at print resolution, with a press contact. If the reader is a media buyer, a brand manager, or a sponsor, and you want a booking, you need a media kit: reach, audience make up, ad formats, rates, deadlines, and how to buy. The two documents share almost nothing, and sending a press kit to an advertiser reads as though you did not understand the question.

Create Your Media Kit
Media Kit or Press Kit: Which One You Need

Trusted by Fortune 500 Companies

The Audience Numbers Advertisers Look For

The Audience Numbers Advertisers Look For

Buyers skim for the same handful of figures, so make them easy to find. Total audience size and how it is measured. Growth over the last year. Open rate or listen through rate if you have one. Where the audience is, by country or region. Age, job role, or industry, depending on what you sell. Anything about intent, such as how many readers are actively buying in your category. Put these on one spread near the front, and keep the definitions plain, because a number nobody can explain gets discounted to nothing.

Create Your Media Kit
A Media Kit Is Not a Press Kit
A Media Kit Is Not a Press Kit
A Media Kit Is Not a Press Kit
A Media Kit Is Not a Press Kit

A Media Kit Is Not a Press Kit

These two get confused constantly, and sending the wrong one wastes everybody time. A press kit is for journalists: your story, your founders, high resolution logos, product shots, and a contact for interviews. Nobody in it is being asked for money. A media kit is for advertisers and sponsors: audience numbers, demographics, ad formats, rates, and the way to book. One is written to earn coverage, the other to sell space. If you need the journalist version, we have a separate page for that. This page is about the document that carries your rates.

Create Your Media Kit

Setting Out Ad Formats and Rates

The rates page is where most buyers go first, and vagueness there costs you meetings. List each format you sell, what it looks like, where it appears, and what it costs, in a table a person can read on a phone. Note the minimum commitment, the deadline to book, and what you need from the advertiser. If you price on a rate that varies, say what it varies with. Link each format to a real example so a buyer can see it running rather than imagining it. Being specific here filters out the conversations that were never going to close.

Create Your Media Kit
Setting Out Ad Formats and Rates

Media Kit Maker Alternatives

Canva

Canva

  • Free & Unlimited
  • No Watermarks
  • Clickable Rates
  • Reading Analytics
  • Mobile Ready
  • Unlimited Pages
  • Fast Loading
  • Password Protection
  • Instant Sharing
  • Secure Hosting
Flipbooks AI

Flipbooks AI

  • Free & Unlimited
  • No Watermarks
  • Clickable Rates
  • Reading Analytics
  • Mobile Ready
  • Unlimited Pages
  • Fast Loading
  • Password Protection
  • Instant Sharing
  • Secure Hosting
Issuu

Issuu

  • Free & Unlimited
  • No Watermarks
  • Clickable Rates
  • Reading Analytics
  • Mobile Ready
  • Unlimited Pages
  • Fast Loading
  • Password Protection
  • Instant Sharing
  • Secure Hosting
Publuu

Publuu

  • Free & Unlimited
  • No Watermarks
  • Clickable Rates
  • Reading Analytics
  • Mobile Ready
  • Unlimited Pages
  • Fast Loading
  • Password Protection
  • Instant Sharing
  • Secure Hosting
Make the Kit Look Like Your Publication

Make the Kit Look Like Your Publication

A media kit is a sample of your work whether you meant it that way or not. If your newsletter is beautifully set and the kit looks improvised, a buyer notices. Flipbooks AI gives you the controls: add your logo, set your brand colors, choose a background, and pick a navigation style that matches the pace of the pages. Multiple languages are supported for publishers selling across markets. Keeping the kit visually consistent with the thing you are selling space in is the cheapest credibility you will ever buy.

Create Your Media Kit

Why Send Your Media Kit as a Flipbook

Media buyers read on their phone between meetings, and a PDF attachment is a poor place to be at that moment. It arrives heavy, it opens small, the rate table needs pinching to read, and a link inside it may not work at all. A flipbook opens in one tap in the browser they are already in. The pages keep the design your team made, the rate card stays legible, and every call to action is live: book a call, download the spec sheet, see the case study. You send one link, and it is still current the next time they open it, because you can update it without sending anything new.

Create Your Media Kit
Why Send Your Media Kit as a Flipbook
Why Send Your Media Kit as a Flipbook
Why Send Your Media Kit as a Flipbook
Why Send Your Media Kit as a Flipbook

Help Advertisers Find Your Media Kit Online

Plenty of media buying starts with a search rather than an introduction, so the kit should be findable. A flipbook can be set up for search engines to read, and embedding it on an advertise with us page gives that page real content instead of a contact form. Use the words buyers actually type: your category plus advertising, plus sponsorship, plus your region. Add a link to it in your newsletter footer and your show notes. A kit that can be found does part of your prospecting while you are doing something else.

Create Your Media Kit
Help Advertisers Find Your Media Kit Online
Interactive Parts That Help a Buyer Decide

Interactive Parts That Help a Buyer Decide

A buyer builds confidence from evidence, and a flat document makes them go looking for it. Link a format to a live example of the ad running. Link a case study to the results page. Embed a thirty second clip of the podcast or a scroll through the newsletter. Put a booking calendar link on the rate page and a contact link on every spread, because you never know which page persuades someone. Add a downloadable spec sheet for the designer who will make the creative. Each of these removes one email from the process.

Create Your Media Kit
Features Built for Selling Ad Space
Features Built for Selling Ad Space
Features Built for Selling Ad Space
Features Built for Selling Ad Space

Features Built for Selling Ad Space

Flipbooks AI gives an ad sales team what the kit actually needs. Put a clickable link on every ad format so a buyer can see a real example of it running. Add a booking calendar link on the rate card page, so interest turns into a meeting without a reply email. Embed a short video of the show, the event, or the newsletter being read. Link out to a full audience report or a case study for anyone who wants the detail. Add a table of contents so a buyer jumps straight to rates, which is where most of them go first. All of it free, with your branding and nothing stamped over it.

Create Your Media Kit

Keep Rates and Numbers Up to Date

Audience figures move monthly and rates change at least once a year, which is why so many kits in circulation are quietly out of date. With a flipbook you update the pages and republish, and everyone who has your link sees the current version. That includes the buyer who saved it three months ago and the agency that pasted it into a shared document. Nobody is quoting you last year prices, and you are not sending a corrected attachment with an apology in front of it.

Create Your Media Kit
Keep Rates and Numbers Up to Date

Who Makes Media Kits

2456+

Publishers

6

Podcasters

13

Newsletters

24

Creators

65

Event Organizers

9

Ad Sales Teams

Send Different Versions to Different Advertisers

Send Different Versions to Different Advertisers

One kit rarely fits every buyer. A national brand wants reach and demographics, a local advertiser wants the regional numbers, and an agency wants specs and deadlines more than storytelling. Flipbooks AI makes it cheap to keep several versions, each with its own link and its own analytics, so you can see which market is actually engaging. Sales teams also use this for named prospects, with a version that leads on the formats that particular brand has bought elsewhere.

Create Your Media Kit

Good for Every Kind of Publisher and Creator

A newsletter with eight thousand subscribers, a podcast, a regional magazine, a conference selling sponsorship, a YouTube channel, a community website, a trade publication: they all need the same document and they all send it the same way. Flipbooks AI handles a four page one sheet as happily as a forty page kit with a full audience study inside it. Upload the PDF your designer exported and it becomes a flipbook. Keep several versions if you sell to different markets, so a national brand and a local advertiser each open the kit written for them.

Create Your Media Kit
Good for Every Kind of Publisher and Creator
Good for Every Kind of Publisher and Creator
Good for Every Kind of Publisher and Creator
Good for Every Kind of Publisher and Creator

Cheaper Than Printing a Rate Card

Printed media kits still exist, mostly for trade shows, and they are expensive and out of date the moment a rate moves. Flipbooks AI removes the printing bill and the reprint that follows every change. Publish as many versions as you need at no cost, update a number in two minutes, and reach a buyer in another country without postage. On top of that you get reading data that a printed kit could never provide, which is the part most sales teams end up valuing.

Create Your Media Kit
Cheaper Than Printing a Rate Card
Readable for Every Buyer

Readable for Every Buyer

Accessibility is easy to skip in a sales document and awkward when it costs you a deal. Flipbooks AI covers the basics. Screen reader support means a buyer with low vision can still get the audience figures and the rates. Keyboard navigation lets anyone who does not use a mouse move through the pages and reach the booking link. Readable text and clear contrast matter especially on a rate table, which is the page most likely to be squinted at on a phone in bad light.

Create Your Media Kit
Opens Cleanly on a Buyer Phone
Opens Cleanly on a Buyer Phone
Opens Cleanly on a Buyer Phone
Opens Cleanly on a Buyer Phone

Opens Cleanly on a Buyer Phone

The moment your kit is opened is usually not at a desk. It is on a phone, in a taxi, five minutes before a call. Flipbooks AI makes sure that moment goes well. The pages adapt to the screen, page turns stay smooth, and a buyer can pinch to zoom into a rate table or an audience chart without the layout collapsing. Links stay big enough to hit with a thumb. It all runs in the browser, so there is nothing to download and nothing to explain, and the person you are selling to is reading your numbers within seconds of tapping.

Create Your Media Kit

Loads Fast on a Buyer First Click

You often get one chance with a media buyer, and a slow document spends it. Flipbooks AI opens quickly on any connection, including a phone with weak signal in a building. Charts and photography are compressed carefully so they stay sharp while arriving fast, and the first pages appear while heavier images finish in the background. The buyer reaches your audience numbers instead of watching a loading circle and deciding to come back to it later, which usually means never.

Create Your Media Kit
Loads Fast on a Buyer First Click

What Publishers Say About the Media Kit Maker

We run a trade newsletter and our kit was a PDF that buyers opened on a train and could not read. Now it is a link, the rate table is legible on a phone, and there is a booking calendar on that page. Two advertisers booked without a single call, which had never happened before.

Marketing team
Marketing team

Product catalogs

The analytics changed how we sell. I can see that a buyer read the rates page twice on a Thursday, so I follow up on the Friday instead of waiting a fortnight and sounding desperate. It also showed us that nobody was reaching page nine, so we moved the case studies forward.

Studio owner
Studio owner

Client lookbooks

I kept sending our press kit to advertisers because I thought it was the same document. It is not, and it made us look like we had never sold anything. Building a proper media kit with the audience numbers and the rate card took an afternoon and the conversations changed immediately.

School office
School office

Newsletters and programmes

As a podcast with three sponsors, printing was never the issue. The issue was that our rates changed and half the agencies had an old file. Now everyone opens the same link and it is always current, and I can keep the negotiated rates version behind a password.

Independent designer
Independent designer

Portfolio flipbooks

Works With the Tools You Already Use

Works With the Tools You Already Use

Nothing about your process has to change. Export the kit from Canva, Adobe InDesign, Google Slides, or Figma and upload the PDF. Link the booking page to whichever scheduling tool your team runs. Point the audience section at your analytics dashboard or a hosted report. Drop the embed code onto your advertise with us page or your website footer. There is nothing new for a small sales team to learn, and nothing to migrate, which is usually what stops a better kit from ever being made.

Create Your Media Kit

A Free Media Kit Maker With No Watermark

Flipbooks AI is completely free, and nothing useful is held back for a paid tier. Other tools put their logo across a page where you are quoting prices, cap the page count so your audience section will not fit, or keep the analytics that tell you who opened the kit behind a subscription. Here you get unlimited pages, unlimited kits, clean branded pages, and every customization option at no cost. A one person newsletter and a publisher with a full sales team can both refresh the kit every quarter without a line in the budget for it.

Create Your Media Kit
A Free Media Kit Maker With No Watermark
A Free Media Kit Maker With No Watermark
A Free Media Kit Maker With No Watermark
A Free Media Kit Maker With No Watermark

Keep an Archive of Every Quarter Kit

Old kits are more useful than they look. Keep each quarter published and you have a record of how your audience grew, which is itself a selling point when a buyer asks about momentum. A returning advertiser can see what changed since they last bought. A new salesperson can read back through what the publication has offered over time. And when the next kit is due, you start from the last one instead of hunting for the file somebody exported in a hurry.

Create Your Media Kit
Keep an Archive of Every Quarter Kit

Compare Media Kit Tools

ApplicationRatingUnlimited CreditsUsage RatingDescription
10/10Yes1

Flipbooks AI makes unlimited free media kits with no watermarks, clickable rate cards, booking links, embedded video, and reading analytics that show which advertisers opened the kit. Built for publishers, creators, and ad sales teams.

Canva

5.2/10No2

Canva is a fast way to design a media kit and its templates suit small publishers well. Sharing gives you a design link rather than a document, without realistic page turns or the reading analytics a sales team wants.

Issuu

7.1/10No3

Issuu is an established publishing platform and its reader is familiar to media professionals. The free tier adds Issuu branding and caps uploads, so a cleanly branded kit generally means paying for a plan.

Publuu

8.3/10No4

Publuu produces neat flipbooks with useful link tracking and quick setup, which suits a rate card well. Longer kits and the fuller analytics sit on a paid plan.

FlipHTML5

6.4/10No5

FlipHTML5 converts PDFs to flipbooks and has a wide template library. Its free tier adds watermarks and limits, and the tracking most ad sales teams want is on a paid subscription.

Adobe InDesign

7.8/10No6

Adobe InDesign gives you complete control over a kit layout and handles complex rate tables well. It needs a subscription and design skill, and once exported there is no hosting, sharing, or analytics layer.

Heyzine

6.9/10No7

Heyzine turns a PDF into a good looking flipbook quickly and is easy to learn. The free plan limits how many you publish and adds branding, with the better features on paid accounts.

Flipsnack

8.1/10No8

Flipsnack offers flipbooks with links, tracking, and a friendly editor. Free use is restricted, and removing branding and unlocking analytics requires a monthly plan.

Google Slides

6.5/10No9

Google Slides is free, easy to share, and simple to update, which is why so many small publishers use it. It reads as a deck rather than a publication, and a buyer often lands in an editor view instead of a document.

PDF Rate Card by Email

7.6/10No10

Attaching the rate card to an email is free and every buyer knows how to open it. It cannot be updated once sent, links inside it often fail, and you never learn whether it was read before the silence.

Keep Rates Behind a Password

Keep Rates Behind a Password

Not every publisher wants public pricing, and some rates are negotiated per account. Flipbooks AI protects a kit with password access, so only the buyers and agencies you invite can open the version with the numbers in it. Downloading can be switched off, which stops a rate card being forwarded around a market. Many publishers run both: a public kit with the audience story and the formats, and a private one with the rates, sharing a design and living behind different links.

Create Your Media Kit
See Which Advertisers Actually Read It
See Which Advertisers Actually Read It
See Which Advertisers Actually Read It
See Which Advertisers Actually Read It

See Which Advertisers Actually Read It

Sending a PDF into an inbox tells you nothing until somebody replies. Flipbooks AI shows how many people opened the kit, which pages held attention, and where readers stopped. For a sales team that is genuinely useful: you learn that a buyer read the rates twice before going quiet, or that everybody leaves at the page about a format nobody wants. Follow up while a prospect is still interested rather than a fortnight later, and rewrite the pages that lose people instead of guessing which ones they are.

Create Your Media Kit

A Media Kit Tool Ready for the Future

Advertising formats change, measurement changes, and the devices buyers read on change with them. Flipbooks AI stays current with web standards and the phones and browsers people actually use, and updates arrive automatically, so a kit you publish now keeps opening properly. Everything is hosted, so there is no software for your team to maintain and no viewer for a buyer to update. The link in an email from two years ago still works, and still shows whatever is current.

Create Your Media Kit
A Media Kit Tool Ready for the Future

Frequently Asked
Media Kit Maker

What is a media kit?

It is the document you send an advertiser or sponsor. It sets out your audience size, who those people are, the ad formats you sell, what each costs, and how to book. Flipbooks AI turns it into an interactive flipbook that opens in one tap on any device.

What is the difference between a media kit and a press kit?

A media kit sells ad space to buyers: reach, demographics, formats, rates, and booking. A press kit gives journalists what they need for coverage: your story, bios, logos, and product images. Different reader, different ask, almost no shared content.

What should go in a media kit?

Audience size and how it is measured, growth, where the audience is, age or job role, the ad formats you sell with real examples, the rates and minimums, booking deadlines, and a way to get in touch. Keep the rates page easy to find, because most buyers go there first.

Is Flipbooks AI really free for media kits?

Yes. It is completely free, with no watermarks, no page limits, and no cap on how many kits you publish. Customization, links, video, sharing, password protection, and analytics are all included at no charge.

Can I put a booking link on the rate card?

Yes. Add clickable links anywhere in the kit: a booking calendar on the rate page, a live example beside each ad format, a case study, a spec sheet for the designer, or a contact link on every spread.

Will the media kit open properly on a phone?

Yes. Every kit is fully responsive and runs in the browser, so a buyer reading between meetings gets smooth page turns and a rate table they can pinch to zoom, with nothing to download first.

Can I see which advertisers opened the kit?

Analytics show how many people opened it, which pages held attention, and where readers stopped. That tells a sales team when to follow up and which pages are losing buyers before they reach the rates.

Can I update rates after sending the kit?

Yes. Change a rate, refresh an audience figure, or add a new format whenever you need to and republish instantly. Everyone with the link sees the current version, so nobody quotes you last year prices.

Have more questions?

If you still have questions or want to explore more details about our features, limitations, and usage, we invite you to visit our full FAQ page.

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