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Logo of Flipbooks AI
Lead CaptureFlipbookMarketingB2BGated Content

Flipbook Lead Capture

Turn a guide into a flipbook that asks for an email before the reader goes any further with Flipbooks AI. People open the link in a browser, fill in a short form, and carry on turning pages, while the addresses collect in one place ready for your follow up. Built for B2B marketers running content offers, webinar recaps, and research reports. It costs nothing, carries no ads or watermarks, and sets no ceiling on how many gated guides you run.

Flipbook Lead Capture

How to Gate a Flipbook Behind an Email Form

1

Upload Your Guide

Upload the report or guide PDF you already send to prospects. Flipbooks AI turns it into a flipbook preview with realistic page turns straight away, with nothing to install and no design work needed.

2

Switch On the Lead Form

Add your logo and brand colours, turn on the lead form and choose the few fields your follow up actually needs. Decide whether readers meet the form immediately or after the cover, then preview it on your phone.

3

Publish and Collect

Publish with one click and copy the link into your ads, emails and sales sequences, or embed the flipbook on a resource page. Contacts collect with the flipbook, ready to move into the tool you send email from.

How to Create a Gated Flipbook With a Lead Form

How to Create a Gated Flipbook With a Lead Form

The whole build takes minutes and needs no design work. Start with the PDF your designer already exported. Upload it and Flipbooks AI turns it into a flipbook preview straight away. Add your logo and brand colours, switch on the lead form, and choose the few fields you actually need. Set whether the reader sees a cover page first or meets the form immediately. Preview it on your own phone, publish, and copy the link. Paste that link into the ad, the email and the sales sequence, and everything you send from that point on collects contacts.

Create Your Gated Flipbook

What Is Flipbook Lead Capture?

Lead capture on a flipbook means the document does the asking. You upload the PDF you already send to prospects, Flipbooks AI turns it into a flipbook that opens in any browser, and a short form sits in front of the pages. A reader types a name and an email, the guide opens, and you have a contact you did not have a minute earlier. There is no separate landing page to build, no file to attach to a reply, and nothing for the reader to install. The guide is the offer, the link is the campaign, and the form is the only step between the two.

Create Your Gated Flipbook
What Is Flipbook Lead Capture?
What Is Flipbook Lead Capture?
What Is Flipbook Lead Capture?
What Is Flipbook Lead Capture?

Where to Put the Form in the Reading Flow

You have a choice to make on every offer. Asking before the first page gives you the most contacts per reader but the fewest readers. Letting people see the cover and the table of contents first, then asking, costs you some submissions and earns better ones, because the person filling it in has already decided the guide is worth something. For a well known brand and a strong report, ask early. For a cold audience or a first campaign, let them look, then ask. Both take one setting, so run it one way for a fortnight and the other way for the next.

Create Your Gated Flipbook
Where to Put the Form in the Reading Flow

Trusted by Fortune 500 Companies

Keep the Form Short and Ask for Less

Keep the Form Short and Ask for Less

Every extra field costs you submissions, and most of them are not worth what they cost. A work email alone is enough to start a conversation. A name and an email is plenty for a nurture sequence. Company and job title are worth adding when routing to different sales people depends on them. Phone numbers belong on a demo request, not on a benchmark report. Because the form here is small by design, it nudges you the right way: pick the two or three fields your next email genuinely needs, and let the rest of the qualification happen in the conversation.

Create Your Gated Flipbook
Why Gate a Flipbook Instead of a Plain File
Why Gate a Flipbook Instead of a Plain File
Why Gate a Flipbook Instead of a Plain File
Why Gate a Flipbook Instead of a Plain File

Why Gate a Flipbook Instead of a Plain File

A gated PDF usually means a landing page, a form, a thank you page, and a download that lands in a folder where you never hear about it again. Gating a flipbook collapses that into one link. The reader stays in the browser, so nothing has to finish downloading before the first page appears, and you can see how far into the report people actually got. When the pricing table changes in month three, you replace the pages behind the same link instead of chasing every copy that left your hands. One link, one form, one version everyone is reading.

Create Your Gated Flipbook

Make the Gate Look Like Your Brand

A form that looks borrowed makes people hesitate before typing a work address. Flipbooks AI lets you put your logo on the flipbook, set your brand colours on the reader controls, and choose the background and navigation style so the whole thing reads as yours. Multiple languages are supported, so a regional campaign can run its own version. Consistency matters more here than anywhere else on the page: the reader is deciding whether you are a company they want in their inbox, and the answer is partly a design question.

Create Your Gated Flipbook
Make the Gate Look Like Your Brand

Flipbook Lead Capture Alternatives

Issuu

Issuu

  • Free & Unlimited
  • No Watermarks
  • Built-In Lead Form
  • Reader Analytics
  • Mobile Ready
  • Clickable Links
  • Fast Loading
  • Password Protection
  • Instant Sharing
  • Your Own Branding
Flipbooks AI

Flipbooks AI

  • Free & Unlimited
  • No Watermarks
  • Built-In Lead Form
  • Reader Analytics
  • Mobile Ready
  • Clickable Links
  • Fast Loading
  • Password Protection
  • Instant Sharing
  • Your Own Branding
FlipHTML5

FlipHTML5

  • Free & Unlimited
  • No Watermarks
  • Built-In Lead Form
  • Reader Analytics
  • Mobile Ready
  • Clickable Links
  • Fast Loading
  • Password Protection
  • Instant Sharing
  • Your Own Branding
Flipsnack

Flipsnack

  • Free & Unlimited
  • No Watermarks
  • Built-In Lead Form
  • Reader Analytics
  • Mobile Ready
  • Clickable Links
  • Fast Loading
  • Password Protection
  • Instant Sharing
  • Your Own Branding
What Happens After Someone Fills It In

What Happens After Someone Fills It In

The reader carries straight on into the pages, which is the point: no thank you page, no confirmation email to wait for, no file to find in a downloads folder. On your side the submission is saved with the flipbook, so the list for that offer lives with the document it came from rather than in a spreadsheet nobody can find. Take the list into your email tool and follow up in your own voice, on your own schedule. Because the guide stays at one link, the follow up email can point at the same place the first click did.

Create Your Gated Flipbook

What the Lead Form Actually Collects

Be clear about the shape of this. The form is short by design: a handful of plain fields such as a name, a work email, a company and a phone number. That is deliberate, and it is also the honest limit. This is not a form builder. There is no conditional logic, no lead scoring, no file upload field, no multi step wizard and no branching by industry. If your campaign needs those, keep your marketing automation platform for them and use Flipbooks AI for the document. Submissions are stored with the flipbook, so you can take the list and load it into whatever you send email from.

Create Your Gated Flipbook
What the Lead Form Actually Collects
What the Lead Form Actually Collects
What the Lead Form Actually Collects
What the Lead Form Actually Collects

Helping the Right Buyers Find the Guide

A gated offer still needs traffic. Embedding the flipbook on a resource page gives search engines a real page to index, with your title, your description and the surrounding copy doing the work. Write the page around the words buyers actually type, name the industry and the problem plainly, and link to it from the posts and case studies that touch the same topic. The flipbook keeps visitors on that page longer than a download link does, and every visitor who stays is a visitor who might fill in the form.

Create Your Gated Flipbook
Helping the Right Buyers Find the Guide
The Honest Limits of Gating a Document

The Honest Limits of Gating a Document

Worth saying plainly, because it changes how you use this. A form in front of a flipbook is a polite request, not a lock. Someone who fills it in can send the link on to a colleague, and that colleague will see the form too but can type anything into it. Gating raises the cost of getting to your content just enough that interested people identify themselves, and that is all it is meant to do. If a document genuinely must not travel, gating is the wrong control and you want proper access management instead. For a research report you would happily hand out at a trade show, a short form is exactly right.

Create Your Gated Flipbook
Content Offers That Suit a Gated Flipbook
Content Offers That Suit a Gated Flipbook
Content Offers That Suit a Gated Flipbook
Content Offers That Suit a Gated Flipbook

Content Offers That Suit a Gated Flipbook

Anything you would normally put behind a form works better as pages that turn. Benchmark reports, buyer guides, pricing and packaging explainers, webinar recaps, product catalogues, annual research, case study collections, RFP responses and event brochures all fit. Long documents suit it especially well, because the reader can jump to the section that matters instead of scrolling a flat file. Short offers work too: a two page checklist gated behind a single email field still earns a contact, and it takes about the same five minutes to publish as the sixty page report does.

Create Your Gated Flipbook

Run One Guide Across Several Campaigns

Most content offers get used more than once. Publish separate flipbooks of the same report for the paid campaign, the newsletter and the sales sequence, each with its own link and its own numbers, and you can tell which channel actually earns contacts rather than guessing from the total. Regional teams can run their own version with local examples. When the underlying report is updated, refresh each flipbook and the links already in circulation keep working, so nothing you have published goes stale in the middle of a quarter.

Create Your Gated Flipbook
Run One Guide Across Several Campaigns

Who Uses Flipbook Lead Capture

2456+

B2B Marketers

6

Demand Gen Teams

13

Agencies

24

SaaS Companies

65

Consultants

9

Event Teams

Give Sales the Same List and the Same Link

Give Sales the Same List and the Same Link

The gap between marketing and sales is usually a spreadsheet somebody forgot to send. Because the submissions sit with the flipbook, the list for an offer is easy to hand over, and because the guide lives at one link, sales can share the exact document the prospect already started reading. A rep opening a follow up call knowing the prospect spent four minutes on the integration pages has a better first question than a rep who only knows a form was submitted. Same guide, same link, same numbers on both sides of the handover.

Create Your Gated Flipbook

Forms People Will Fill In on a Phone

A good share of the traffic to a content offer arrives on a phone, often from a newsletter read on a train. Flipbooks AI keeps the form and the pages readable at that size. Fields are large enough to tap, the keyboard opens on the right type for an email address, and once the reader submits, the guide appears in the same tab with no second download. Page turns stay smooth, pinch to zoom works on a chart, and nothing asks the reader to install anything. A form that is easy on a phone is a form that gets finished.

Create Your Gated Flipbook
Forms People Will Fill In on a Phone
Forms People Will Fill In on a Phone
Forms People Will Fill In on a Phone
Forms People Will Fill In on a Phone

Cheaper Than Building Another Landing Page

The usual way to gate a report costs a landing page build, a form embed, a thank you page and a file host, plus a request to whoever owns the website. That queue is why good content sits unpublished for weeks. Flipbooks AI removes the queue and the cost together: you publish the guide yourself, in an afternoon, for nothing. If the offer works you have lost nothing but your own time, and if it does not, you have not spent a developer sprint finding out. Small teams get to test more offers, which is usually what they were missing.

Create Your Gated Flipbook
Cheaper Than Building Another Landing Page
Forms and Pages Everyone Can Use

Forms and Pages Everyone Can Use

Accessibility is easy to skip on a gated offer and expensive to skip in a regulated industry. Flipbooks AI covers the basics for you. Screen reader support means a reader with low vision can work through the form and the pages. Keyboard navigation lets anyone who cannot use a mouse move between spreads. Readable text, clear contrast and uncluttered layouts help everybody, particularly on a phone in bad light. Widening who can complete your form is not only the decent thing to do, it is also more contacts from the same traffic.

Create Your Gated Flipbook
Free Lead Capture With No Watermark
Free Lead Capture With No Watermark
Free Lead Capture With No Watermark
Free Lead Capture With No Watermark

Free Lead Capture With No Watermark

Flipbooks AI is completely free. There is no trial that expires halfway through a campaign, no logo stamped across the cover of your research, and no cap on how many gated guides you publish in a quarter. Customization, sharing, password protection and reader analytics are all included at no cost. For a small marketing team that means you can gate the report, the checklist and the webinar recap separately and see which one earns contacts, instead of picking the single offer your plan allows you to run.

Create Your Gated Flipbook

Fast Loading Keeps the Form Filled

A slow gate is an abandoned gate. Someone who has just clicked an ad will give you a second or two before deciding the guide is not worth the wait. Flipbooks AI compresses images while keeping charts and screenshots sharp, shows the first pages while the rest load behind them, and runs the same way on office fibre and on a phone with two bars. The reader sees something almost immediately, types the email, and starts reading. That gap between the click and the first page is where most gated offers quietly lose their leads.

Create Your Gated Flipbook
Fast Loading Keeps the Form Filled

What Marketers Say About Flipbook Lead Capture

We had a benchmark report stuck behind a landing page nobody had time to build. I gated it as a flipbook on a Tuesday afternoon and put the link straight into a LinkedIn post. The contacts started arriving that evening, and the page analytics told me the methodology section was where everyone gave up, which we then moved to the back.

Marketing team
Marketing team

Product catalogs

Running demand gen for a small SaaS company means picking your battles. Being able to gate three offers instead of one changed what we could test. The forms are short, which I was sceptical about at first, but the submissions went up when we cut the fields down to email and company.

Studio owner
Studio owner

Client lookbooks

I look after content for an agency and we publish guides for six clients. Each one gets its own branded flipbook with its own link and its own numbers. No watermark, nothing that looks borrowed, and the client can see for themselves which pages their prospects actually read.

School office
School office

Newsletters and programmes

We use it for conference follow up. The booth handout is a QR code to a gated flipbook, so we collect real work emails instead of a pile of badge scans, and the deck stays current after the event because I can swap the pages behind the same link.

Independent designer
Independent designer

Portfolio flipbooks

Fits the Stack Your Team Already Runs

Fits the Stack Your Team Already Runs

Nothing here asks you to change how you work. Export the PDF from InDesign, Canva, Figma or Google Slides and upload it. Add clickable links inside the pages that point at your demo booking page, your pricing page, a survey or a webinar registration, so the guide keeps working after the form is done. Drop the embed code onto your website or resource hub. The lead list moves into your email platform as a list, the same way any other list does. The document changes, the rest of your stack does not.

Create Your Gated Flipbook

Getting the Gated Link in Front of Buyers

The link is the whole distribution plan. Drop it into a LinkedIn post, a paid ad, a nurture email, or a sales sequence, and every click lands on the same form. Embed the flipbook on a resource page so the offer sits inside your site rather than off it. Put a QR code on a booth panel or a conference handout so the badge scan is not the only thing you collect. Sales can paste the same link into a follow up message and know the prospect gets the current version, not a file from a folder on somebody laptop.

Create Your Gated Flipbook
Getting the Gated Link in Front of Buyers
Getting the Gated Link in Front of Buyers
Getting the Gated Link in Front of Buyers
Getting the Gated Link in Front of Buyers

Keep a Library of Every Offer You Have Run

Marketing teams forget what they published faster than they expect. Keeping every gated flipbook means last year benchmark report, the pricing guide and the event brochure are all still live, still branded and still collecting the occasional contact from an old post. A new hire can read the back catalogue in an afternoon and learn what the company has already said. Relaunching a good offer with fresh numbers takes minutes rather than a rebuild, and the link you published two years ago still opens.

Create Your Gated Flipbook
Keep a Library of Every Offer You Have Run

Compare Tools for Gating a Guide

ApplicationRatingUnlimited CreditsUsage RatingDescription
10/10Yes1

Flipbooks AI gates a guide behind a short form and keeps everything else free: unlimited flipbooks, your own branding with no watermark, clickable links inside the pages, password protection and reader analytics. Suits B2B marketers who want the offer live this afternoon rather than after a website ticket.

FlipHTML5

5.2/10No2

FlipHTML5 is a mature flipbook platform with a big template library and plenty of page effects. Lead forms and the fuller analytics sit on paid tiers, and the free plan leaves branding on your pages, which is awkward on a report you want prospects to trust.

Heyzine

7.1/10No3

Heyzine gets a good looking flipbook out of a PDF quickly, and the editor is pleasant to work in when a deadline is close. Lead collection and the higher limits belong to paid accounts, so a team running several offers a quarter tends to meet the ceiling before the campaigns do.

Issuu

8.3/10No4

Issuu is a genuine publishing platform with a public reading audience attached, which suits magazines. For a gated B2B offer the fit is looser: the free tier shows Issuu branding, and the discovery features that make it good for publishers are not what a private report wants.

Flipsnack

6.4/10No5

Flipsnack is strong on design, with an editor for building pages rather than only importing them, plus shopping and tracking tools. Lead capture and branding removal are paid features, and the free tier is more of a look than a place to run a campaign from.

Publuu

7.8/10No6

Publuu makes clean flipbooks with useful tracking and a simple upload flow. Its lead and analytics tools live on paid plans, so it works well for teams already paying for a publishing tool and less well for a first gated offer you want to test cheaply.

HubSpot

6.9/10No7

HubSpot is a full marketing platform: landing pages, forms, scoring, workflows and reporting in one place. It does far more than this tool does. It is also a budget line and a setup project, which is a lot to take on when what you needed was one gated report.

Google Forms

8.1/10No8

Google Forms is free, quick and familiar, and it will happily collect names and emails. The reader still has to be sent somewhere else for the document, so you end up managing a form, a file, a link and the gap between them, with no view of what was read.

DocSend

6.5/10No9

DocSend is built for controlled document sharing, with per recipient links, real access control and detailed page level tracking. That control is genuinely better than a form on a flipbook. It is a paid product aimed at deal rooms rather than at open content offers.

Plain PDF Download

7.6/10No10

A download link on a landing page is the default, and it costs nothing extra. It is also the version with the least information: the file leaves, you cannot update it, and you never learn whether anyone opened past page one.

Protect the Guide and the Details You Collect

Protect the Guide and the Details You Collect

Some offers are not for everybody. You can add a password on top of the form so a partner briefing or a customer only report opens for the people you invited, and you can turn off downloading so the guide stays something people read rather than something that gets forwarded as a file. The flipbook is hosted for you over a secure connection. Treat the contact details you collect the way your privacy policy says you will, tell readers what the follow up looks like, and keep the fields to what you actually need.

Create Your Gated Flipbook
Reading the Numbers Behind an Offer
Reading the Numbers Behind an Offer
Reading the Numbers Behind an Offer
Reading the Numbers Behind an Offer

Reading the Numbers Behind an Offer

Contacts are only half the story. Flipbooks AI shows you how many people opened the guide, which pages held attention and where readers stopped, so you learn whether the report earned the email or wasted it. If almost everyone leaves at the methodology section, move it to the back. If the pricing page is the most read spread in the document, that is the section your sales team should lead with. Over a few campaigns this turns a guess about what buyers care about into something you can point at.

Create Your Gated Flipbook

An Offer That Keeps Working Next Year

Campaigns end, but links stay in circulation for years. A gated flipbook keeps working as browsers and phones change, because it is hosted and updated for you and there is nothing installed on anyone machine. New reader features arrive without your team doing anything. The post that mentioned your report in March still leads somewhere real in December, and the form on the other end of it still works. That is the difference between a campaign asset and a permanent piece of your website.

Create Your Gated Flipbook
An Offer That Keeps Working Next Year

Frequently Asked
Flipbook Lead Capture

What is a lead capture flipbook?

It is your guide turned into a flipbook that opens in a browser, with a short form in front of the pages. A reader types a name and an email, the pages open, and the submission is saved with the flipbook so you can follow up. Flipbooks AI does this free.

Is Flipbooks AI free for gated content offers?

Yes. It is completely free, with no watermarks, no ads and no cap on how many gated guides you publish. Branding, password protection, sharing and reader analytics are all included, so a campaign never stalls because a feature sits behind an upgrade.

What fields can the lead form ask for?

A small set of plain text fields, enough for the details a follow up actually needs: a name, a work email, a company, a phone number. It is deliberately short, because every extra field costs you submissions and most of them are not worth what they cost.

Can the leads go straight into my CRM?

Not automatically, and it is better to say so. There is no direct CRM sync or automation step here. The submissions are stored with the flipbook, so you take the list and import it into the email platform or CRM you already use, the same way you would any other list.

Does the form stop people sharing the guide later?

No, and it is not meant to. Anyone who fills it in can pass the link on, and the next reader will meet the same form. Gating asks interested people to identify themselves. If a document truly must not travel, use a tool with real access control instead.

Can I see how much of the guide people read?

Yes. You get analytics on how many readers opened the flipbook, which pages held attention and where people stopped. That tells you whether the report earned the email address, which is a more useful question than how many forms were submitted.

Do readers need an app or an account to open it?

No. The flipbook runs in the browser on phones, tablets and desktops. There is nothing to install, nothing to sign up for and no file waiting in a downloads folder. The reader clicks the link, fills in the form and starts reading in the same tab.

Can I update the guide once the campaign is live?

Yes. Replace pages, fix a number or add a new chapter whenever you like and republish. Everyone sees the current version through the same link, including the people who clicked it last month, so nothing you have already sent goes out of date.

Have more questions?

If you still have questions or want to explore more details about our features, limitations, and usage, we invite you to visit our full FAQ page.

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